With 4 floors of production studios ready to go, the NASCAR Media Group (NMG) has the resources to create all kinds of media magic. They have access to all the digital archives of NASCAR and if they need to feel inspired, they can sidle over to another part of their own building, the part that houses the NASCAR Hall of Fame!
The group is so equipped, that they could start their own network, but don’t worry. They can’t do that. At least not until some of their media contracts are up in 2014.
Right now, The Atlantic Coast Conference, University of South Carolina and Charlotte-based Raycom Sports are among the first clients that are starting to use the services of the studio, bringing in cash to the studio.
South Carolina struck a deal with the NMG to archive old footage of their sports history. They’ve brought a whole lotta of Betamax and VHS tapes that need archiving to digital format. Dah… that’s gotta be a lot of archiving! Betamax? I haven’t seen or heard that word in quite a while!
And if you think it makes sense that the new Showtime cable show, Inside NASCAR should be produced there, don’t worry. So do they and it is. A radio show is also slated to start broadcasting from the center in the Summer.
So what else are they working on?
NASCAR Media Group has already produced Dale: The True Story and The Ride of Their Lives, but now they’re focusing on their newest project, Petty Blue, a biography of Richard Petty.
That should be a hot seller when that comes out to DVD (I presume). 2 Words: CHRISTMAS LIST! This reviewer would love a screener if the opportunity arises! Hint, Hint
source: Sporting News.
Check out the great collection of Dale Earnhardt and other videos on AMAZON:
