A Bit About Jeff Gluck, NASCAR Fan Power & Twitter

by on January 7, 2010

in sports

This morning I was listening to the guys (Nate Ryan & Pete Pistone) on SIRIUS XM 128, and they’ve been doing an awesome job in talking to the media / reporters and such who were let go due to the NASCAR Scene & SceneDaily closing / absorption.

This morning Jeff Gluck was on the radio with the morning boys. (Above image is Jeff having fun with John Daly of The Daly Planet.)

First, Jeff’s voice is a very youthful. I never gave it much thought. When you read someone’s words, your own vision or version of a voice infiltrates your perception. Odd how that is, at least for myself here on NASCAR Bits & Pieces.

Jeff has a great sense of abstract humor about his present situation as he reflected on getting a job with a magazine, thinking how working with a magazine that has a subscriber base is a good job to have. He then made note about Twitter and how it affected the industry.

Second, it was fascinating to hear his take on having 3,500+ followers on Twitter.

Jeff feels uncomfortable being a celebrity of sorts when he’s supposed to be the reporter dishing out the news. I find that to be a rather humble attitude coming from a man who has 3,500+ Twitter followers. But they did point out in the interview that Jeff Gluck has mastered the Twitter tool and I have to agree.

Jeff mastered the Twitter tool in how he’s given it personality.

Some folks toss stuff out there and they’re done with it. It’s a one-way conversation as they tweet, but rarely reply to inquisitive tweets from would-be fans. Jeff isn’t that way. He puts a spin on his account. He gives us insights that the general populace wouldn’t normally have. He sends us pictures from the track or press meetings when we’re home-bound and can only watch from the couch or read on the web. He let’s us ask questions.

At days I feel like I’m in the press room, in the driver’s meeting or at the track in the area provided for the press to work from.

He tosses out an observation, peppers it with some opinion, then frosts the tweets with more fact. Somehow, his process gives the tweet subscriber the freedom to add their own take to the situation. Jeff has quite the knack with his 140 character restrictions.

LOL – I remember one day where he was incredulously tweeting about a dog in the press room! We got up-to-the-minute observations until someone put the dog out.

It’s Just Like Chatting With Him

His personality comes through in the culmination of tweets as if we’re talking to him, or listening to be more precise. He even takes the time to answer the occasional tweet from Twitter strangers. In a way, he gives the regular guy the time of day… much like David Poole did.

Through Jeff, we get the opportunity to possibly have our questions asked there at the track. That’s because he’s asked the Twitter world for questions. (Or he’s fishing for good angles because of writers block! LOL)

In the sport of NASCAR, there aren’t many that drag you along for the ride to make you part of their day but Jeff is one of them. Of course there’s Kenny Wallace (“HA HA HA”) who somehow makes his over-caffeinated presence even more so on Twitter, but that’s for another day.

Today, it was Jeff’s turn to have air time on SIRIUS XM. Today it’s now our turn.

Our Turn

It is now our turn. We’re an obsessive bunch of fans and loyal to a fault. Let’s use that “flaw” today.

Let’s take a look at our contacts in the industry, give them a call, and say, hey, there’s this guy who just got himself unceremoniously dumped from a great publication who has a serious Twitter following and a fantastic Twitter personality. That Twitter following consists of some of the most passionate and loyal sports fans out there. You might want to give him a call, because that following is a marketable commodity.

To Jeff:

Yes, you are a personality to the fans. You are a celebrity of sorts because of how you come across on Twitter. We appreciate you. Period.

Shameless Begging Moment From Bruce’s NB&P:

Seeing that you’re between gigs, if you need to keep your writing resume up with active articles, I don’t think I’d turn down a pro-bono offering of an article or two. LOL. Or in the words of Kenny Wallace: HA HA HA!

In Closing:

Now pass the word friends and fans: Get your friends and family Tweeting it up about Jeff Gluck! With this 6 degrees of separation theory, one of us has to know someone who can help! (Besides, Twitter has probably decreased that to 3 or 4 degrees!)

Later Gang… or as Kenny Wallace has recently said on Twitter: “Catch yall on the flip flop wimp womp…

Jeff Gluck on Twitter: http://twitter.com/jeff_gluck
Kenny Wallace on Caffeine… I mean Twitter: http://twitter.com/Kenny_Wallace

{ 5 comments… read them below or add one }

pberry1 January 10, 2010 at 9:35 am

I totally agree with everything you said in this fantastic blog. Jeff has brought myself and some of my friends so close to the sport we love with such a passion. His way with words and with people put him above the rest. I of course follow all of the reporters, commentator and personnel that deal with racing, and no matter what I may be too busy to read other tweets, but I always stop to read the tweets from Jeff. One of my most memorable experiences at a race will always have to be the tweet up with Jeff and a dozen other tweeps. What great conversation, so easy and friendly. He was open and honest and refreshing. I hope that he will find something to keep his face and his words front and center in the world of NASCAR. Love ya man.

DuchessF48 January 7, 2010 at 5:18 pm

I was in shock for him after reading that initial tweet the other day. How could they do that to him? He has so many followers that get their primary nascar news from him and him alone. When he’s at the track, if it happened two seconds ago…we knew it! I will miss him and hope he finds a new place to call home. I have a feeling he will keep twittering away though…which is a good thing! Thanks for all your tweets buddy. I didn’t always agree with you, but I sure respect your opinion. Good luck and a new door will open for you soon. If not already. Heck, you probably already have an iron or two in the fire…but just like those athletes that you report about, “can’t say anything about it yet”!

Carol Dahlberg January 7, 2010 at 2:59 pm

I hope we can get more followers for Jeff and that we will soon see that he has a new, better job. Kenny Wallace has 17,032 followers. Maybe he can suggest that they also follow Jeff. Maybe one of those 17,032 has the contact Jeff needs. I join his 3499 other followers in wishing him good luck!

Holly Blake January 7, 2010 at 2:05 pm

Great job with this and you are right on about Jeff Gluck. He also started the “tweet ups” at the tracks and then NASCAR picked up on that and started joining in. I was lucky enough to meet him at one in Martinsville in October and he was very gracious – giving time to us all. He is a factor for the fans and we’ve enjoyed having him – hope he lands something awesome soon!!!

Linda Brown January 7, 2010 at 1:55 pm

I totally agree. Jeff definately takes us with him at every angle. I can’t wait to get home from work to get into Twitter to see what and where he is today. He has a tremendous insight into what we need to know and see. And he makes us feel important to the sport. You’re right…HE ANSWERS US INDIVIDUALLY. To me…he’s the next best thing to talking directly to my favorite driver. Thank you Jeff Gluck. You’re one of a kind and we appreciate all you’ve done for us.

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