I’ve not been as keen on Beauty and the Beast as I thought I would be… It’s OK and I’ve not missed an episode… yet.
But The CW thinks ratings are either good enough or they don’t have anything to put in its place, but they’ve ordered a full season of the new series, after having looked over some scripts to see where the showrunners would take the story.
Or… as their press release says, and good news for the fans they do have:
November 9, 2012 (Burbank, CA) – The CW picked up a full season of its freshman hit drama BEAUTY AND THE BEAST, it was announced today by Mark Pedowitz, President, The CW.
BEAUTY AND THE BEAST stars Kristin Kreuk (“Smallville,” “Chuck”) as Catherine, Jay Ryan (“Terra Nova”) as Vincent, Max Brown (“The Tudors,” “MI-5”) as Evan, Nina Lisandrello (“Nurse Jackie”) as Tess, Nicole Gale Anderson (“Make It or Break It”) as Heather, Austin Basis (“Life Unexpected”) as J.T., and Brian White (“The Shield,” “The Cabin in the Woods”) as Joe.
Last night’s BEAUTY AND THE BEAST was up 9% in total viewers versus last week, and also grew in all key adult demos week to week. Season to date, BEAUTY AND THE BEAST is averaging 2.4 million viewers and a 1.3 rating among women 18-34, and a 0.9 rating among adults 18-34, in most current Nielsen data.
BEAUTY AND THE BEAST is produced by CBS Television Studios in association with Take 5 Productions/Whizbang Films with executive producers Sherri Cooper (“Brothers and Sisters”) & Jennifer Levin (“Without A Trace,” “Felicity”), Brian Peterson (“Smallville”) & Kelly Souders (“Smallville”), Gary Fleder (“Life Unexpected,” “October Road”), Bill Haber (“Rizzoli & Isles,” “Thurgood”), Paul J. Witt (“A Better Life”) & Tony Thomas (“A Better Life”), Ron Koslow (“Moonlight”), Frank Siracusa (“The Yard”) and John Weber (“Borgias”).
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