Best Recognized Product Placement Ads? Seriously?

by on February 24, 2011

in Entertainment

Over time, any of my regular readers know how I can go on and on about advertising and product placement within movies and TV. Remember, product placement is anything that shows up in a a movie or TV show in a recognizable fashion. If you can see a product label in a show/movie, that was a paid-for spot. Nothing shows up for free. Plus these placements help pay the bills for the studios.

My friend, Diane L., with her Encino-based company, injected Reese’s Pieces into E.T. the Extra-Terrestrial. While she owned her company I saw even the tiniest of products that made it onto the silver and small screens. It was amazing to see the behind-the-scenes of the industry.

Face it, advertising, no matter what the format, is the inevitable reality of entertainment. I don’t know about you but for me, the most classic placements include Coke, Pepsi, car brands and that pesky back-lit Apple logo!

But then there’s the Brandcameo Product Placement Awards. Here’s a sic approach to celebrating the placement of company labels within movies.

Interesting Categories

For me, the more surprising award was the movie with the worst product placement… that was Wall Street 2. Wall Street 2 ONLY had 43 identifiable brands. I was surprised that 43 placements was some record sucking number, but then I’m guessing there are so many labels in a movie that it all becomes a blur. That’s scary.

While Wall Street 2 had a minimal number of products, Budweiser was the more prevalent product in The Fighter.

One of my favorite product placement awards is for the 2010 Lifetime Achievement Award, where the gun manufacturer Glock, one of the best handguns on the market, appeared in 22 No. 1 box office movies last year. Glocks also show up in Hawaii Five-0, Justified, Fringe and CSI.

Biggest Presence

The product that showed up more than any other product in movies… Apple. They drop a serious penny to get their logo out there in the viewers faces and this consumer exposure is a critical factor that helps keep any brand alive.

They’ve shown up in 112 of the 334 No. 1 films since 2001, and in 2010, were in 30% of the No. 1 films in 2010.

Movie with the Most

The movie with the most products in the project is none other than Iron Man 2, with a record number 64 brands showing up in the action packed movie.

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It’s a fascinating industry, that’s for sure. If anything, I’d recommend heading over to [http://www.brandchannel.com/home/post/2011/02/22/2010-Brandcameo-Product-Placement-Awards.aspx] and watch a few of their image files as they rotate through with a variety of images where you’ll suddenly go, ah, I see what they mean. Because literally, I bet you don’t consciously recognize just how many brands you’re exposed to in a simple night of TV watching (not counting ads) or sitting for a few hours in the movie theater.

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