BUD/RCR ANNOUNCEMENT
Budweiser Backs Kevin Harvick
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In what I’ve called probably one of the best fits between sponsor and driver, Richard Childress Racing and Budweiser announced their multi-year sponsorship of Kevin Harvick‘s No. 29 Chevy starting in 2011 in the NASCAR Sprint Cup Series.
Back in 2008 I was flat out worried. That’s because when Budweiser was bought by InBev, I wasn’t sure just how far they would go to maintain their relationship. When they went to Kasey Kahne, I was confused but happy they stayed in the sport. Now that they’ve hopped on the hood of the Kevin Harvick’s Chevy, I’m fracking ecstatic!
(Pick stolen from Nate Ryan's TwitPic)
As the sponsorship arrangement goes, Budweiser will be on the hood of the No. 29 for 20 points races, and 2 non-point events.
Don’t worry about the number of races. It means they’ll have more money for more promotions or maybe even more super cool ads with super hot models… and Kevin Harvick. (Delana is going to kill him!)
Image snagged from Marty Smith's Tweet Photo! Ssh.
As far as Kasey Kahne goes, the timing of his obtaining a ride left things a little too late for their likes and had to secure a deal sooner than Kahne had announced a ride. He was then headed to Hendrick Motorsports after a year at Red Bull. And if Budweiser couldn’t follow their star face to HMS, (Earnhardt Jr.), then I didn’t think they could with Kahne either.
But now they’ve secured themselves with a team that, like a sleeping dragon, has awakened and is breathing some fire down everyone’s neck at the track.
It’s a great pairing. But crap, I buy a new Budweiser diecast every time they switch drivers… crap crap crap… ssh, don’t tell the wife!
[Marty Smith's Tweet Photo; Nate Ryan's TwitPic; Head image from RCR Website.] [Articles from Jim Utter, Bob Pockrass.
About Bruce Simmons
I've been writing newsletters since 1999. Of late, I've been focusing on the entertainment consumer angle on mostly the sci-fi, fantasy and action genres of TV, movies and books.
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