Cable & Network Ad Sales Were Huge for 2010

by on March 11, 2011

in Entertainment

Ad sales for U.S. Cable companies went well last year, for the cable nets. According to Cabletelevision Advertising Bureau, advertiser sales reached the $20.5 billion mark.

This $20.5 billion in sales were in part, due to huge new shows that gelled with the viewing audience such as Jersey Shore, The Walking Dead, Rizzoli & Isles & Covert Affairs.

On the flip side from the drama, ESPN, along with the History channel and FX also helped spark the sales jump. If you can all it a jump as the numbers were up by only around 10% from the year previous.

Basic networks pulled in just under $16 billion for their advertising venues.

And yet as these numbers add up to around $37 billion, we’re still charged for TV content (your cable bill) when it airs. At one point I saw how some ABC sports telecasts make so much money from rights fees for the programs that they’re already in the black before they even sell ad time, and yet we’re still pummeled with ads.

Go figure.

[adweek.com ]

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