CBS 2013 Super Bowl Ad Space Already Half Sold!

by on May 31, 2012

in Entertainment

Brusimm Cinema Static TV NewsIt’s only May/June and yet with the 2012 season Super Bowl yet to even be a glimmer of who is playing who, CBS has sold half of their inventory space for Super Bowl ads already.

And on top of that, CBS is asking 9% more than what NBC did last year, and those were record rates last years Super Bowl ads.

For this NFL season’s big game, CBS is estimated to be asking $3.8M (million) per 30-seconds of ad time.  And if you do the math as far as how many ads you get pummeled with during the game, well, it’s a bit astounding.

This year General Motors has made a point of stating they won’t be airing ads during the Super Bowl, which means others can step up.

Last year, NBC sold 58 TV ad spots, netting the network around $75million for that one game.

And of course, as it’s been the newest tradition over the last few years, we’ll get to see all the ads on YouTube long before the game airs… which, if you think about it, is pretty mighty free advertising.  Well, free distribution.

And all the while, there goes almost $100M for ads, and our schools and teachers struggle with budgetary cut backs.

Kind of odd, the message sent or priorities this society sets.  Just sayin’!

medialifemagazine.com

wikipedia.org: Super_Bowl_advertising

{ 2 comments… read them below or add one }

Bruce Simmons June 1, 2012 at 2:29 pm

Like it was pointed out, I didn’t pick or favor anything out over the other… it was just an interesting piece I knew a few of my readers would be interested in seeing.

Capt. Obvious June 1, 2012 at 6:39 am

Not sure I see where anyone said anything about favoritism toward any one company over another… odd statement.

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