If you follow this site on Facebook, you may have already seen a few pics in my feed on this (I tend to play around more on FB than I do here with micro updates and extra pics), but today was something fun to see for the NASCAR fan who is a Dale Earnhardt Jr. and movie fan!
I’ve noted previously that studios and directors love advertising their products at NASCAR events. In this case, The Dark Knight Rises, Diet Mountain Dew joined forces with Dale Earnhardt Jr. for the NASCAR Sprint Cup race at Michigan this weekend. (Jun 17th, 2012).
Today The Dark Knight Rises paint scheme adorned the No. 88 Chevy and Dale Earnhardt Jr. took his special paint scheme with the bat symbol on the hood and took the lead on lap 70 and was the front runner for the rest of the race.
It’s optimal when a special paint scheme gets camera time. It’s even better when Dale Jr. can tell the TV viewing audience during his winner’s circle interviews that ‘The Batman’ was on the car.
Yep, Dale Jr. won the race. Congrats to Dale Earnhardt Jr., Diet Mountain Dew in The Dark Knight Rises schemed Chevy for the race win at Michigan!
The Dark Knight’s Tumbler Tour
During the race weekend, Batman’s Tumbler (Batmobile) was on display and took a few laps around the track. But it wasn’t there just because of the race. It is on tour around the country.
If you want a chance to check it out, it may be coming to a town near you…
- Tuesday, June 19: indianapolis, in
- Thursday, June 21: nashville, tn
- Saturday, june 23: Atlanta
- Monday, June 25: Dallas, tx
- Wednesday, June 27: San Antonio, tx
- Friday, June 29: El Paso, tx
- Sunday, July 1: albuquerque, nm
- Monday, July 2: Phoenix, az
- Wednesday, july 4: Phoenix, az
- Saturday, July 7: Santa Clarita, ca
Details on locations and time frames can be found at http://www.tumblertour.com/#. (No, Dale Jr. is not touring with the car. He’s got more races to win.)