Did Numerous 3D Screenings Hurt ‘Conan the Barbarian’ and ‘Fright Night?’

by on August 21, 2011

in Entertainment

Box Office Estimates for Fright Night & Conan the Barbarian

Hey gang, Bruce here…  A few days prior to this article, I went on a mini-tangent about how studios might be trying to tip the scales, coercing consumers to see 3D movies by offering an extremely limited number of 2D screenings of their new movies.  I ask that because Fright Night and Conan the Barbarian both tanked at the box office on their opening weekends and I’m surprised by that.  But how did The Help fare with the box office results?

'Fright Night' 3D movie poster

I may be stepping outside the box with my following assumption, but I think consumers either spoke their minds about paying the extra cash for 3D movies, or Conan the Barbarian and Fright Night both just missed the mark entirely coming out as remakes.

I’d like to think that I was on the mark of the consumers mind.

Believe it or not, The Help, starring Emma Stone, Viola Davis and Bryce Dallas Howard pulled in $20.5M over the weekend.

The most excellent story of Rise of the Planet of the Apes held a second spot with $16.3M while Spy Kids: All the Time in the World in 4D took third for the weekend with 12 million estimated dollars.

'Conan the Barbarian' movie with Jason Momoa

Behind the top-three movies of the weekend, came

Conan the Barbarian     $10M     $10M (4th)
Fright Night                   $8.3M     $8.3M (5th)
Final Destination 5     $7.71M     $32.3M (6th)
30 Minutes or Less     $6.3M     $25.8M. (7th)

With both Conan & Fright Night, 3D screenings represented over 60% of each movie’s take.  Which if you ponder the idea of how much more 3D movie tickets cost, the number of butts in movie theater seats wasn’t all the impressive.  To me, there is very little reason to see most live-action movies in 3D.  No one has convinced me otherwise.

What suprises me is that Fright Night fell victim to Conan the BarbarianFright had much better reviews and great word-of-mouth from early public screenings.  Does the fact that Jerry Dandridge didn’t sparkle, or that this was a dark vampire story rather than a teen-angst vamp love story?  Or did Jason Momoa out-sell Colin Farrell?

I’d love to see these two movies be put in movie theaters where the majority of the screenings are actually in 2D, but I think the calculated move to release them primarily in 3D screwed the pooch for these two movies.

I couldn’t decide which one to see until I saw the release plans.  I then decided to rent movies at home rather than pay more for 3D screenings.  Technically, my wife and I could see SIX VOD rentals for the price of us both seeing 1 3D movie.  I did the math.  I made my choice speaking with my wallet.  I wonder if everyone else listened to me???

OK, maybe not, but whether or not the consumer also made their choices based on not wanting to pay the extra fee or they just weren’t interested, well, that conjecture piece is for another day, here on Brusimm.com.

[ boxofficemojo.com ]


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