DISH Radio Ads for The Hopper Assume We’re Dumb Asses

by on September 8, 2012

in Entertainment

Are you kidding me?  I’ve just been hit by ads from DISH for their Hopper product and they seem rather insulting.

DISH TV's ad Skipping Technology - The Hopper

You see, ads are geared towards connecting with the potential customer by tapping into the psychology of the consumer.  That’s why you often see friends, family & loved ones and old memories touted as part of the theme of many ads.  It’s about the memories and staying in touch.  It connects with the listener (Or viewer if it’s TV) on deeper emotional levels, thus, helping to create a potential memory or recall of the product later on when you’re shopping for like products.

And knowing that, that’s why I feel like the DISH satellite radio ads I’ve been hearing are crazy insulting!

They have this one ad I’ve heard a hundred times on SiriusXM where this guy who starts out and he needs help remembering the word commercials.  He then needs to be reminded what this “thing you put in your mouth with meat in the middle” is, oh yea, a hot dog.

Seriously?

I’ve always found it fascinating how they pitch to the listener by telling us we’re not smart enough to know what a hot dog or TV commercial is.  Or that I would want a product whose pitch man can’t remember simple terms.  And if this is an attempt at entertaining with some form of humor, well, it doesn’t even clear the net.

Now, this morning, this very same spokesperson/voice, is in another ad for the Hopper, where he says he’s a very smart consumer.  Really?

Make up your mind DISH!  Or have you noticed your focus groups making note that they’re not connecting with being told they’re stupid?  (Just a guess, nothing more.)

The Hopper sounds like a great idea, mostly, but after DISH has sent spammers to the comments section of this and other websites, I’ve been rather dour on their business practices.  Seemed cheap to me, but that’s me.

The Hopper is a DVR device that can record three shows at one time while playing back a different show, and while recording non-prime time content, will skip ads.  (Unless they’ve pulled that out since the advertising industry and major networks went into a tizzy about that.

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{ 11 comments… read them below or add one }

Anon February 23, 2013 at 2:06 pm

I gotta be honest. I find that commercial oddly hilarious. I hate it, but I laugh when I hear it. I need the audio. Someone plz find it!!!!!

Rick February 8, 2013 at 5:33 am

I listen to Sirius and Dish’s ad is the worst. They have these two guys who sound so stupid. There there was their first radio ad when the guy keep on saying the same crap over and over, so they think it will stuck in our brain. What I do is turn to another station. Bottomline, Dish radio ad is inferior and it doesn’t convince me to buy what they are selling.

Capt. Obvious January 2, 2013 at 1:04 pm

You have to love when your verbal sparring partner tries to tell you what you just said. Cheers!

Capt. FU January 2, 2013 at 1:00 pm

I like the word “lemming” it makes a person sound so much more smarter than he/she actually is… hey, smart guy… ALL COMMERCIALS ARE DESIGNED TO MAKE THE VIEWER LIKE/WANT THEIR PRODUCTS! Welcome to America!

Capt. Obvious January 2, 2013 at 12:39 pm

There are days I can’t wrap my mind around the lemming mentality of loving television commercials designed to make you like their products. But that’s me.

OracleDave January 2, 2013 at 8:46 am

Love those commercials! I have DirecTv and have no plans on switching, but I enjoy the commercials immensely. The Hopper family should have their own sitcom! Anyone know where I can get audio of the “Boil it down for me” radio commercial??? I cant find it anywhere!

Akagi December 18, 2012 at 8:46 am

“I can’t remember all of that. Boil it down for me.”

“Free. Dish. Call.”

“A little more!”

“Fraul”

“One more boil.”

“Ffff.”

“There ya’ go.”

Bruce Simmons December 16, 2012 at 10:40 am

“These ads are simply a humorous way of saying that choosing the hopper over a competitors product is a wise decision and that you don’t have to have a BS to figure it out” Hmm… I remember a piece I wrote about DISH staffers hitting up blogs around the web…

adam December 15, 2012 at 5:24 pm

I think the person that makes you look dumb is…you. I’m a little insulted that you think we don’t know what commercials and radio ads are meant to do. These ads are simply a humorous way of saying that choosing the hopper over a competitors product is a wise decision and that you don’t have to have a BS to figure it out… Are you also offended by geicos caveman ads? How about capital ones 50% cash back ads that “suggest” only an infant wouldn’t want 50% cash back? I guess hopper should apologize for assuming YOU were smart enough to laugh at their humor. Maybe they should be more sensitive to those who are blissfully unrestrained by logic.
P.S. I’m not even a fan of dish..I hate it.. But i think their commercials are freakin hilarious!

Bruce Simmons November 22, 2012 at 6:52 pm

LOL… no Batman, (I don’t want to think about annoying jingles! They’ll get stuck in my head.) Actually, you hit on an interesting point and an issue I struggle with sometimes when I write about these things… do I want to give them coverage or not? To be honest, it revved me up for more than the obvious point.. and that’s that this ad would play 2 to 5 times in a 20 minute period on SiriusXM. On the bright side, I think they weren’t having good luck with the kind of ad they were playing because I have not heard it in a few weeks. They have a newer, more positive spin on the issue now.

The batman November 22, 2012 at 5:17 am

Well it got you so fired up that you wrote a blog article on it…you’re obviously going to remember it. And commercials strive to make us remember things, regardless of the method. It certainly doesn’t have to be a positive memory. Think annoying jingles.

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