Facebook’s Proposed Upcoming Changes…

by on November 22, 2012

in consumer

Facebook LogoI had an email from Facebook announcing some up coming proposed changes to the system.  I followed the link(s) and noticed a few things.

But first, this important consumer awareness message:

When I hit up the post and noticed some users had fallen prey to an inaccurate assumption that they can control certain aspects of their Facebook experience.  Their comments went something like this:

The owners and any person associated with Facebook do NOT have my permission to utilize any of my profile information nor any of the content contained herein including, but not limited to my photographs, and/or the comments made about my photographs or any other “art” related posts on my profile. You are hereby notified….

and they go on about how they attempted to control how FB uses their media.

Folks… meaning no disrespect, but when you sign the user agreement to use Facebook, you agree to specific issues and situations.  Period.  No text or comment you leave will ever change that.

Just Saying.

But I was going over the proposed changes, or reminders of your service agreement with the social website and thought about how interesting some of these revisions are.  And since I’m thinking most folks don’t focus on these things, I thought I’d reprise a few of them here.

And there are a few fascinating perspectives here…

You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

You will not bully, intimidate, or harass any user.

You will follow our promotions_guidelines and all applicable laws if you publicize or offer any contest, giveaway, or sweepstakes (“promotion”) on Facebook.*

*This is pretty important to website owners who run contests that employ Facebook in some way.

You will not create more than one personal account.

You will keep your contact information accurate and up-to-date.  (Curious point)

We provide you with tools to help you protect your intellectual property rights. To learn more, visit our How to Report Claims of Intellectual Property Infringement page. [facebook.com/legal]

For Developers/Operators of Applications and Websites:  We do not guarantee that Platform will always be free.

About Advertisements:  You understand that we may not always identify paid services and communications as such.

The above are just a few of the many provisions they provide for users to look over.  I’d suggest heading over to the site and checking out their other outlines.  It’s good to understand what they expect and what guidelines loom over your use of Facebook.


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