Wow, the first opening weekend for Iron Man 3 is just barely cooling off and FX has announced that it’s already snagged the rights to the movie, even before fans have had time to calm down from the shell game Shane Black played on fans.
Actually, FX announced it but they already had a deal in place with Marvel for the film, and if you watch TV and FX, you know they do well with their Iron Man franchise airings. Even if their treatment of a movie makes it 35% longer with lots and lots of noisy ads!
Other movies that FX has nabbed screen telecast rights for their 2015 movies season to include Pain and Gain (Paramount), Oblivion (Universal), The Croods (DreamWorks Animation/FOX), A Good Day to Die Hard (FOX), Evil Dead (Sony), Identity Thief (Universal), Hansel & Gretel: Witch Hunters (Paramount), Mama (Universal), and Zero Dark 30 (Sony).
To say they have dropped a prett penny for the rights to these blockbusters is putting it lightly. But then again, advertisers, who drop $10 billion a year on TV ads per season, help foot that bill.
In this case, FX made a fantastic deal for themselves.
I can only surmise that the estimate used to snag the movie rights to the Iron Man movie franchise was off of estimates that were nowhere near close to what they should be.
In many cases, a network can look to pay a fee equivalent to around 12% of the movie’s domestic gross from the box office for the rights to air a movie. (Though there’s a set percentage, there is a cap on how much could be paid.)
[FX press release]
Hey in the same vein of saving some big bucks, don’t forget that ABC (Family) snagged the rights to The Hunger Games and Catching Fire like this, way back in March of 2012, snagging both in one contractual fell-swoop. And fans will be seeing their contributions pay off in the 2014 TV season with The Hunger Games.
Keep your eyes peeled for that one gang!
Speaking of Disney, they do not waste time!: