The world of the web is getting more brutal for the small guy every day. A few years ago Google started instituting new web practices that gave more weight to large corporate entities and heavily established brands/sites.
This effectively is destroying the little guy and upstart websites who might have had big hopes and dreams.
When Google instigated things like Authorship (“No, it won’t be used for web rankings!” they say.), Google Plus, and other search algorithms, the little guy was smite hard.
For many, despite using good web SEO practices (SEO means Search Engine Optimization) the changes were blatant.
When folks complained, Google suggested using some new “best web practices” to help.
Best web practices could be construed as generating a huge social network presence, blocking bad incoming links, and what not. But the little guy who might have a full-time job can only do so much in a day, and still have a life.
As it stands, the opinion of many folks behind the scenes is that it’s only going to get worse, not better while the little guy gets phased out in favor of the big bucks that can be generated by corporate advertisers who pay up to Google.
How can a website stay solvent? Many can’t.
Now whether that’s because of the changes Google has and is making or because one needle in the noise of the haystack does not shine out, well, that’s a moot point. And the scenario leads to things like the tactic of using what might be called “national enquirer” tricks, where sites use questions and open-ended suggestions about what’s in an article, to snag that one extra webpage hit they can advertise to their own advertisers.
Websites are funny like that. And it seems necessary in this day and age of the powerful web-whipping Google.
Because it is getting much harder these days to snag traffic, some have been less motivated to populate their sites. The small time webmaster faces an uphill battle in the traffic downward slide.
Hence how many have started revamping how they write and to whom they write to these days.
What it does mean is that it all comes down to a few good fans and readers of a site. Nothing more.
If you’re fervent about your beloved subject matter or business, then by all means, go have fun. There are free blogging platforms out there, like Google’s Blogger and WordPress.com. I’d recommend WordPress because Google has been lopping off their free services here and there, including popular ones. Plus, they have an obstinate platform that’s hard to wrangle easily. For some reason this tech giant can’t create something user intuitive. It’s simple, but once you get beyond simple, well, good luck.
Do not worry about how WordPress has its own url format because you can buy your own domain and reroute the domain to land on your site. Much like my dog’s website, VadersWorld.com, which also has disc-dog.com and OutlawDiscDog.com pointing to it.
Unlike the old days, today is about getting written about and referred to, is what appears to work best. Sure, create a website and blog if you need to. Which isn’t a bad idea to talk about your profession to support your chosen profession.
And as for myself, I’m scaling back on all my websites and concentrating on just one. This also means I can scale back my other presences on Twitter, Google Plus, Pinterest… well, you get the drift. I tried the game. It won.
But I’m still going to have fun with it to some degree because I don’t like abandoning folks who may have come to expect