Disney Certainly Knows How To Set “Financial” Records with 3D! And that’s the bottom line! Sure, it’s a gimmick to some, but for many, it is a great little curiosity or true additional depth to one’s movie experience. We all have our different takes on the issue of 3D movies. But one thing is for sure, 3D definitely boosts the bottom line!
Disclaimer: As a fan of the Marvel franchise characters that came together to be a part of Joss Whedon’s The Avengers, I could not be happier to see the movie setting all kinds of box office records. I mean heck, on Monday (5/7/12) alone, it made an additional $19M when most movies barely hit half a million during the week!
From one of the biggest (monetary) debut in movie history, to records set in different countries, to the movie accounting for the most Fandango opening weekend tickets sold.
I love the fact that this kind of movie cranked out the records, meaning superhero geeks are not alone in their fandom.
And it is a serious amount of vindication for Joss Whedon, being represented by the fans regaling in his work.
Hitting The Financial Records Book
So please understand, I’m jazzed that The Avengers has set financial numbers that will stand in the records books for all to see for quite some time.
Herein lies the trick to this financial wrangling orchestrated by Disney. (To be fair: As do ALL studios) That orchestration lies in the fact that 3D movie tickets cost 54% more than a regular movie ticket! I normally pay $6.50 a ticket but for a 3D showing, it cost me $10! (Which, mind you, I did not mind paying for, to see my guys kick Loki’s butt!)
The other part of the equation is when screenings are presented!
When I was looking at what time screenings took place, I had 8 options for 2D screenings and 16 opportunities to see the movie in 3D and/or “IMAX.”
Check it out, the day I was looking to see when I could go see the movie, these were my options…
- 10:30am (3D)
- 11:30am (3D)
- 12:00 (3D)
- 12:35 (3D/IMAX)
- 1:40 (3D)
- 2:45 (3D)
- 3:15 (3D)
- 3:50 (3D/IMAX)
- 4:55 (3D)
- 6:00 (3D)
- 6:35 (3D)
- 7:10 (3D/IMAX)
- 8:15 (3D)
- 9:20 (3D)
- 9:55 (3D)
- 10:30 (3D/IMAX)
As you can see, there are great viewing options for all kinds of screenings. But the convenience factor, plus, what I presume to be, curiosity about 3D, helped sell the tickets.
So therein lies the trick to busting out your box office numbers! 3D Ticket prices 50% higher than normal in twice as many possible screenings! Ha! And don’t forget the IMAX tickets prices are roughly 130% more than a 2D screening.
Again, very happy fan here. But pragmatically speaking, or more to the point, cutting through the static of the cinema, I’d love to see how the actual numbers, aka butts, really sat down to see the movie!
So you know that the box office record will fall someday… it’s just a matter of time… when movie ticket prices continue to climb through the years.
But something that is always a curiosity factor for me is the number tickets sold for a movie. A quick example is when Box Office Mojo shows the number of tickets sold for some movies, and the money it made.
Avatar sold 97M tickets bringing in $760M domestically.
Titanic sold 135M tickets for $658M domesticaly.
Gone with the Wind, sold 202 million tickets. (The No. 1 movie for tickets sold, per Box Office Mojo)
I love seeing that chart because even though we’re seeing more money being spent on a movie, I get to see just how many people went to the movie. I think that’s an important facet for me. Hey, bread used to cost what, 10 cents back in the day, but we don’t go nuts reporting bread sales breaking financial records.
Instead of trying to explain the ticket cost adjustments, I’ll let you take a peek yourselves… [boxofficemojo] And this is why my title, indicating fewer ticket sales, is derived from. The cost of today’s movie ticket, on average, just above $7, means fewer tickets have to be sold, versus the day when tickets averaged $4 or $5 a pop. It seems the logical extension of the finances of the movie industry.
But again, I’m happy to see The Avengers land firmly in the box office record books and from the looks of things, will be there for quite some time to come. Cripes, it’s still crawling up the ladder of categories even as we speak!