Marketing for the Iron Man 2 movie opening on May 7th is building a head of steam and more images and other advertising venues are taking advantage of the momentum that the movie is and has built. In fact, it’s a $100 million process going on out there for companies to try and get associated with the movie.
Those on board the marketing momentum of Robert Downer Jr. starring movie includes Audi, Burger King (April 26th), 7-Eleven, Land O’Frost, Dr. Pepper, LG Electronics (April 25th), Hershey’s, Oracle, Royal Purple (April & May) & Symantec. *(Date promotions start)
You can see many of the main advertisers here on the Stark Expo 2010 viral advertising website:
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In fact I caught an Iron Man 2 promotional ad for ORACLE off of highway 101 in Redwood City, CA in the Bay Area (Silicon Valley) today:
Cinema Static Exclusive Photo of ORACLE / Iron Man branding
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Cinema Static Exclusive photo of ORACLE / Iron Man 2 branding
It’s a fully illuminated billboard.
Of course there’s the other branding alignment that’s taking place with Dr. Pepper and Reeses Peanut Butter Cups… (Like they had to market to me! Sheesh!)
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So we still have a few days to go before Iron Man 2 opens on May 7th…
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And then we’ll finally get to fully see how much more of the briefcase and briefcase armor are in the movie! (Of course, this is another “exclusive” photo from Cinema Static on Brusimm. Come on! Where’s your sense of humor? I got the idea from an “exclusive” Thor picture they put on on their Twitter stream. “IESB Exclusive Pic: First Look at Thor on this fine 4/20 day http://bit.ly/cTzGKq“)
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{ 1 comment… read it below or add one }
WHERE CAN I GET THAT AWSOME IRON-MAN HANGING FROM THE CEILING HOLDING A ICY CUP OF DR. PEPPER???
PLEASE LET ME KNOW WHERE TO PURCHASE THIS PRO-MO
YOUR CUSTOMER…….WILSON