The various titles around the web being played up say it all, asking if Gwyneth Paltrow might get her own Iron Man like suit of armor in Iron Man 3?
Before you scoff at it, yes, in the print franchise of Iron Man, she infrequently did wear her own suit. When she did, her moniker was Rescue, so it wasn’t like she was out there getting into super-powered slug-fests! But then there are things said at Comic-Con, that I swear, are just said to ignite fan fires to keep them revving up or talking about a project.
Case in point, during the Iron Man 3 panel at San Diego’s Comic-Con, a fan made note that Pepper Potts gets her own armor in the comic book.
The panelists jumped on that one with the reply from Marvel’s Kevin Feige, saying,
“Everyone at this table thinks it would be the coolest thing in the world to see Pepper get in the suit at some point.”
And let the firestorm of articles swirl!
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Here’s the thing I’ve seen, after covering Comic-Con for 8 years… is that the folks up on the panels, talking to the very excited fans, seem to play to the fans, no matter what the question. Just like Feige’s reply.
Jon Favreau piped in an extra bit from the panelist table by saying,
“I think we all share your enthusiasm for that.”
But through the years, I’ve seen well oiled marketing speak ring throughout.
So many times I’ve heard fans ask questions, and I know it’s a question out of left field, but the answers are always somewhere along the line of agreement that it’s a good idea to consider. No matter what the project that’s being spun on stage at the moment.
Someone could ask “if they’ll ever see The Black Panther wearing Captain America’s outfit, while sporting Tony Stark tech and borrowing Thor’s hammer” and the answer usually always aligns with the question in an agreement of sorts, saying that’s a great idea you might see someday in the next script, next episode or what have you. So it seems that answers always seemed designed to rev up the fans. (Kind of like what this tidbit may have done.)
As if fans need revving up. They’re already highly impassioned seeing their favorite superheros being brought to mainstream media, and done right, to boot.
Building fan momentum is like pushing on a boulder that sits on a 30 degree embankment. It won’t take much to get it going! And that’s not a critical point. That’s just how fans are when it comes to embracing quality work based on superhero characters.
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With that said, speaking of “Rescue,” check out these pics that seem to depict a flying scene where multiple people are being rescued by, presumably, Iron Man:
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The production company is about half done with filming in North Carolina and Iron Man 3 is due out in May of 2013.
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About Bruce Simmons
I've been writing newsletters since 1999. Of late, I've been focusing on the entertainment consumer angle on mostly the sci-fi, fantasy and action genres of TV, movies and books.
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