Then again, TV programming is all about what sells. Fox uses glammed up news anchors to spout news and that works the for them, so why shouldn’t NBC majority owner Comcast spruce up NBC to cater to the more willing audiences?
At the moment I have two “data points” to reference, but these data points are pretty hefty in my eyes.
During the Olympics, when the Curiosity landed on Mars, there wasn’t a single blip about it on the network. Me, what I saw on TV when Curiosity landed “wheels down,” Ms. “Meh” (McKayla Maroney) was landing on her ass after missing a vault landing.
(I thought it was curiously poetic timing, that both landed at the same time.)
Yet a day or two later the Olympic coverage was shut down for the announcement of Romney running for president coverage.
While everyone else was covering the incredibly emotional commemoration of 9/11 of the first plane striking the World Trade Center, NBC was cranking out the obviously more important social issues of Kris Kardashian’s breast augmentation.
For NBC, it was Kardashian over history. (Glitz over fact).
NBC wasn’t the only blip on the coverage, but I’m just starting to notice when, what I would think were events bigger than TV took place, TV ruled supreme in the moment on NBC.
It’s not just NBC, but NBC looks to be trying to play catch up. These days, Fox News is a great example of glitz over glam and personal agendas. They fill their news cast with model-like anchors who often manage to demonstrate some of their “best qualities” while delivering some of the news.
Now long legs and low-cut tops are all the rage. I remember a few years back watching this incredible looking blonde tell me about a big earthquake “I just experienced.” It turned out her info was about 30 or 40 miles off. Despite her information being incorrect, she looked pretty good at 4:shi**y in the morning telling me the wrong info!!! It took them a few hours to correct their misinformation.
I remember when Dolly the Sheep was cloned in 1997. This was probably one of those moments that will be a part of the human legacy, forever. That first day when the news hit, Dolly was the eighth item on the news broadcast. (I don’t remember which network from back then) Up before Dolly were local murders, traffic chases and a few other glorifying news bites.
That’s the day it hit me first about what a news broadcast was really all about. When I started realizing that news, like reality TV and any other TV show, has to pay its bills somehow. And the eyebrow raising events that reek of reality TV-like drama is the way they do it. Then later, anchors started getting more and more makeup, then they’re replaced with younger anchors that don’t need so much makeup, etc., etc..
I mean come on, have you noticed how they present the teasers for the upcoming news broadcasts with vague promises of something exciting coming up? Or they ask you if it will rain tomorrow? Tune in to find out! Yea…
Now-a-days for me, Twitter and Facebook rule for news sources because they can cut straight to the chase without the noise of packaging. Or, if you’re following the right parties and have them filtered into their own lists, then they cut straight to the chase and you can get THE news that you’re looking for.
Then again, I must ask myself, what is it the viewers really want? They reward the glitzy broadcasts and thus, maybe it is what the viewing audience wants. They’ve got enough of reality in their 40-hour work week. Then again, maybe most news broadcasts are hitting the mark for most viewers and I’m on the outside, looking in.
If that’s the case, then good call. It’s just not a good call in my household.
[ seattletimes ]