NBC keeps pushing the headline that their new show, Revolution is the best new show out there and is No. 1 on the TV market. But is it? In a nutshell, it’s not the most watched show or even makes the top-25 in some TV ratings charts. But it does land in the middle of another important TV ratings chart.
See what I have to say and what I’ve uncovered about Revolution’s TV ratings.
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When they first started pumping their TV series, they said 29 million viewers tuned in. That would have made it the most watched TV premiere ever in the history of TV, but no one outside NBC was reporting this.
That’s because this spin must have been some accumulated set of numbers from the preview offered by On Demand and online streaming (It was up for at least a week before the premiere), plus the numbers from the series premiere when it aired live, plus the “+7” (7 days of time-shifted viewing) ratings combined. I didn’t see any other explanation for their numbers so that’s my assumption.
If we’re going to go that route, I can make Brusimm sound pretty impressive too!
Then they started pumping the informational marketing to the TV consumer that this was the most watched TV series, then that pitch changed to the most watched new TV series.
At the time of those marketing pitches, I observed that it did not break the top-25 most watched shows and in the 18-49-yr-old demographic, it was 15th.
NBC’s latest pitch is for the upcoming story in November, and in their pitch, they note that,
“”Revolution” is the #1 new series of the season in primetime’s key adult 18-49 demographic.”
In an October 23rd report from TV by the Numbers they report that NBC is dominating the 18-49 demo, they note 4 shows from the week that are helping NBC dominate. Revolution is one of them. But they note that though the show contributed to this demo win with other shows, that Revolution is 11th in the 18-49 demo, by itself, against all shows.
“on Monday, “Revolution” (3.3/9 in adults 18-49, 8.6 million viewers overall)”
But amongst new shows, it does seem to be holding its own in the demo.
But outside the demo, the show is getting trounced. But to advertisers, this specific demo is key, and hence, pretty important to the business of TV.
On October 23rd, TBTN’s put out their list of top-25 shows.
NBC’s power outage series with the girl who crinkles her forehead like a Klingon and whines about everything, managed a 13th place overall in the 18-49 demo.
It is the best ranking new series from last week. Ha! So the marketing spin to the TV consumer is now accurate.
On October 16th, it was 16th in the demo but in either chart, for TOTAL VIEWERS, which includes all demographics, the show disappears from the top-25 lists altogether.
I’m all about being up-front, and I’m all about not being fooled by the marketing spin. I’ve pointed you to websites with tricky stunts and other consumer foul-play with your brain. In this case, even though NBC’s new show with that whiny girl (But weee’re fam-i-i-leee?) isn’t cracking the top-25 most watched shows list each week, it is landing itself smack-dab in the middle of the top-25 18-49 demo.
That’s an important demo to TV sponsors as that’s the true spenders amongst the TV watching crowd. They watch a show, then, after being subjected to the ads during the show, end up buying products they’ve seen advertised in that show.
That’s how it all works.
So I’m giving NBC a break about their Revolution marketing because it’s finally culling numbers we can actually pull up and quote.
NBC’s latest press release:
Join the “Revolution” and See Why NBC’s Hit Drama Has Established Itself as the #1 New Series of the Season
This November, Miles (Billy Burke), Charlie (Tracy Spiridakos) and the gang continue to make their way to Philadelphia in their quest to rescue Danny (Graham Rogers). Along the way, they’re morals will be tested by a city of lost children who’ve suffered at the hands of Miles and Monroe (David Lyons), Nora (Daniella Alonso) will reunite with a sister who will test her loyalties, Captain Neville (Giancarlo Esposito) will question Monroe’s leadership, and the mystery that lies behind why the power went out continues to unravel. Finally, Miles and Monroe will come face-to-face in an unforgettable cliffhanger before the series returns with all new episodes in 2013.
“Revolution” is the #1 new series of the season in primetime’s key adult 18-49 demographic.
Sidenote: this show has ruined me. Spiridakos portrayal seems to have united a myriad of fans against her and I see why.
That pitch line where she crinkles up her forehead and
whines tells Miles “But we’re famileee” is probably close to if not, outranks Jar Jar Binks from the Star Wars franchise. It’s so bad, that the other day I saw an ad for Underworld Evolution, and that title triggered my brain to think Revolution and all I could think of was Kate Beckinsale whining, “But we’re vampiiiiires~~~” in that same punitive tone. Never mind X-Men Evolution, or Dragonball: Evolution. I’m just scarred.