LOS ANGELES – January 17, 2012 – The Style Network heats up Sunday nights in February with the return of the highly-popular and high-octane series “Jerseylicious” and “Big Rich Texas.” Beginning Sunday, February 19 at 8:00pm ET/PT, the big hair and smoky eyes of “Jerseylicious” saddles up with the daring divas of “Big Rich Texas” for a new night of outrageous drama and comedic mayhem. Off the heels of its most-watched season to-date, it’s never business as usual when it comes to teased hair, tight-fitting animal prints and now, competing salons on the season four premiere of “Jerseylicious.” And the cat fights don’t stop there, however, as a new mother-daughter trio joins the cast of “Big Rich Texas,” which was ranked as one of 2011’s fastest growing new series across all cable networks and became the network’s second most-watched new series ever.
The Sunday sassiness starts at 8pm ET/PT with “Jerseylicious” as Olivia, Tracy and Gigi find themselves caught in the middle of Gayle and Anthony’s sensational salon turf war. The fourth season picks up with Anthony and his new business partner, Cathy Giove, clashing over contrasting creative visions for their joint venture and Gayle stepping up her marketing plans to corner the market before Anthony’s salon cuts into her business. While the opening date for Anthony’s salon continues to be pushed, Tracy and Gigi are worried about their lack of employment. Gigi thinks they should beg Gayle for their old jobs, but Tracy is ready to sell prized possessions, like her big earrings, to make ends meet. Meanwhile, Olivia is thriving in her career and has become invaluable to Gayle as the revitalized Gatsby 2 Go is a booming success. With Filly’s departure, Gayle hires a hunky new guy to work in the salon which causes tongues to wag whenever he is around. And, love is in the air as Tracy finally has found ‘the one’ and more than one Jersey girl is expecting a bambino. However, the fate of Gigi and Frankie’s relationship is a hair-trigger away from a major meltdown.
Then at 9pm ET/PT, on the sophomore season of “Big Rich Texas,” the drama is bigger and so is the cast – with the addition of party planner, DeAynni, and her two teenage daughters, Shaye & Amber. Needless to say, not all the ladies are thrilled with her arrival and they are not afraid to show it. The conflict between Pam and Leslie continues as Pam follows through on her mission to expose Leslie as a fraud, leaving Leslie’s relationships with best friend Bon and goddaughter Kalyn in jeopardy. As Pam reigns at the top of Dallas’ social ladder, Leslie is more determined than ever to take revenge and destroy Pam once and for all. The drama doesn’t stop at the mothers…both Grace and Maddie are desperate for their independence and will do anything to get it, even if it means they have to lie and sneak around in the process. Whitney and Tyler return from Seattle after a painful breakup, and jealousy turns ugly when Tyler openly flirts with other girls, sending Whitney into a fury that has major consequences.
Season three of “Jerseylicious” finished as its most-watched season-to-date, averaging 619,000 total viewers in premiere episodes. “Big Rich Texas” was the network’s second most-watched new series ever after “Tia & Tamera,” and ranked as one of 2011’s fastest growing new series across all cable networks, increasing +74% from premiere to finale among Total Viewers.
“Jerseylicious” is produced by Endemol USA for The Style Network. Three-time Emmy winner Alex Duda is the Executive Producer. Sarah Weidman and Merah Chung executive produce the series for The Style Network.
“Big Rich Texas” is produced by Fly On The Wall Entertainment. Executive Producers are Allison Grodner and Rich Meehan and Spike Van Briesen, along with Style’s Sarah Weidman and Merah Chung.