Right now, Joss Whedon‘s ensemble superhero team movie, The Avengers, has amassed 25 different box office records, some of which include “Opening Weekend,” “PG-13 Opening,” “Second Weekend,” the fastest movie to reach $100M, $150M, $200M, $250M, $300M and $350M. That’s so awesome it’s almost funny how these superheroes are putting a beat down on so many box office categories.
At the time of this writing*, The Avengers was just shy of $381M domestic, and just over over $1B worldwide. (*I sometimes write and don’t publish for hours or days.)
It’s awesome to see, though in part, these records are helped being set by the 54% higher priced 3D tickets and 130% higher priced 3D XD and IMAX screenings, both of which account for two-thirds of its screenings. But who cares! It’s setting some awesome records regardless. Cripes, I’ve seen it twice and yet to catch it in 2D, though it’s not critical you see it in 3D, it does add a certain visual yummy feel to the movie experience.
In comparison, Avatar holds 10 records and The Twilight Saga: Eclipse, only holds 6. (Now.) Sorry James, but no throne is held forever, no matter how impressively it was taken!
Quit Comparing To The Dark Knight
I keep seeing mention of The Dark Knight Rises in the same conversation with this movie, as far as going to be in contention with it to challenge box office records. Don’t get me wrong, I am so looking forward to this third Christopher Nolan film, but…
A, I’m a wee bit tired of seeing the gorilla marketing in trying to attach Batman to this Marvel(ous) movie, and
B, I don’t think it’s going to come anywhere near it in numbers, records or what not. Unless they keep track of “second best numbers categories!”
And Another Thing
But that’s their own fault, and I suspect, some form of creative in-fighting. That’s the only reason I can come up with as to why a studio would not support something they dropped $200M on. As it was, Disney did not market the movie very well. Every trailer they put out made me disinterested.
Sadly, I got excited about the movie when a fan-made trailer hit the web and actually made John Carter look good. (And BTW, it is good.)
So this loss that’s being quoted, is only Disney’s fault for not supporting the movie as best they could.
Why? NO CLUE! I can only guess.
[ boxofficemojo ]
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