KICK-ASS Did Not Fail, It Just Missed The Ill-Marketed Industry Mark

by on April 19, 2010

in Entertainment

Over on Pajiba, those “Bitchy People” talk about how it’s not that Kick-Ass failed, but that it missed expectations. The article brought to the focus about who set those expectations.

Expectations that were set by a whom? With no major stars, barring Nicolas Cage, teen violence issues, the marketing missed. They addressed the expectations of the core audience. This lit up a brain-cell or two over here on Cinema Static on Brusimm, (That leaves like 3 to go that need firing today) and I had this thought, inspired by Dustin’s article, that I thought I’d spit out:


Dustin makes some great points about the focused perspectives that fanboys get when they revel in a project they’re really behind.

Kick-Ass’s hype reminds me of Watchmen… we were all very sure just how Earth-shattering the movie would be… (and was, for us) yet forgetting that the general movie viewer isn’t a fanboy. Watchmen brought in $107 million domestic, but I think we wanted to see it do much more after it took a hard nose-dive after the first weekend. (I’m not comparing the two, just comparing our perspectives of the two.) But now that Kick-Ass has opened, the word-of-mouth I’m hearing in my circles is pretty awesome. But will WOM help Kick-Ass keep its momentum going in the box-office?

There are only so many fanboys of any title, any movie but there are a lot more moviegoers than fanboys of each franchise. Last year, there were some 1.42 BILLION movie tickets sold in 2009… I think a number many of us forget about.

We also forget about the premise that the top-grossing genre out there isn’t our fantasy, action, science fiction genre, but comedy. Yet despite that number, we do have to keep in mind that comedy outdistances other genres because of the sheer volume of how many comedies are produced, like a scatter-gun effect. But I digress, in the last 15 years, there have been 1,500 comedy projects versus ~500 action films.

Any how, it’s like Dustin pointed out, it’s our focus that gets surprised in the end. Check out Dustin’s article at Pajiba. I think it’s a great perspective.

[The Numbers, The Numbers, Pajiba.]

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