NASCAR Campaigns With Breast Cancer Awareness Month of October

by on October 12, 2011

in consumer

Breast Cancer Awareness Month pink ribbon symbolOctober is Breast Cancer Awareness Month and NASCAR is headed to Charlotte Motor Speedway this upcoming weekend, with the Charlotte Motor Speedway’s Bank of America 500 and Dollar General 300 Miles of Courage; and the NASCAR Truck Series will have its Las Vegas Motor Speedway’s Smith’s 350.

Please take a quick moment, even if you’re not a NASCAR fan, to peruse this quick article.

October, being breast cancer awareness month means is that this month various organizations concentrate on getting the message out in more aggressive campaigns. The goal is to get people to think about it and maybe get some people to help out a little bit in the battle against this insidious evil.

Breast cancer strikes 1 in 8 women.

During the upcoming NASCAR events, the NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Camping World Truck Series vehicles will have pink accents added to their race vehicles.

·         Race cars and trucks will carry a NASCAR Breast Cancer Awareness ribbon logo on A-posts

·         NASCAR officials will wear pink lanyards and gloves in the garage area throughout the weekend

·         NASCAR officials’ fire suits will carry NASCAR Breast Cancer Awareness patches

·         NASCAR partner Mechanix Wear will provide pink gloves that will later be signed by drivers to auction off on the NASCAR Unites website (NASCAR.COM/Unites)

The fact that breast cancer affects 1 in 8 women means that you know someone who has or is closely associated with someone who has dealt with it.  It’s crazy how many women who discover they’ve become afflicted each year.  It’s crazy when talking to peers just how prevalent this thing is.

“Coinciding with the at-track elements, the NASCAR Unites website (NASCAR.COM/Unites) will feature a number of opportunities for NASCAR fans to unite in support of kids who have been affected in some way by breast cancer through initiatives like the Susan G. Komen for the Cure® College Scholarship program. Each year, Susan G. Komen provides scholarships for up to $100,000 a year for four years to college-bound students who have lost a loved one to breast cancer or have been diagnosed themselves under the age of 25.”

I know you see the campaign efforts, with ads on TV, sponsors on the NASCAR team cars, and other media.  If you are like I was, you see the ads, internally acknowledge how terrible it is but do you ever really do anything?  I didn’t.

You don’t really pay attention until it hits home.  And then you become aware of just how prolific it is and the entire campaign is to bring the awareness of this affliction to the public.  In the process, just maybe, a few folks will actually spend a moment to send a few bucks in.

Ticket packages are also on sale by Charlotte Motor Speedway that include a frontstretch ticket, a pink event t-shirt and a donation to Komen and Speedway Children’s Charities.  A number of  NASCAR Nationwide Series race teams will sport pink paint schemes and accents on cars, including the Turner Motorsports’ No. 32 Dollar General Chevrolet driven by Brian Vickers, the Kevin Harvick Inc. No. 2 Chevrolet driven by Elliott Sadler, and the MacDonald Motorsports No. 81 Dodge driven by Blake Koch.  Both Sadler’s and Koch’s mothers are survivors of breast cancer.

Several NASCAR Sprint Cup Series teams are planning to run special pink schemes or accents during Saturday night’s race, including the Michael Waltrip Racing’s No. 00 Aaron’s Dream Machine Toyota driven by David Reutimann, which will feature a full pink color scheme.

Support for Breast Cancer Awareness has been a month-long initiative across the industry. Among those raising awareness was the Richard Childress Racing’s No. 29 Rheem Chevrolet driven by Kevin Harvick, which featured a special pink Rheem “Chasing the Cure” paint scheme at the NASCAR Sprint Cup Series race at Dover International Speedway on Oct. 2. Chevrolet has also featured several pink pace cars leading up to the month of October to drive awareness and fund-raising in advance.”

Even One Dollar Can Make A Difference.

Think of it this way… if each person who watched a NASCAR race were to take a moment and only send in one dollar, it would make a big difference.  That’s because the last race from Kansas pulled in around 4 million viewers.

That’s how a single dollar can make a difference!  That’s one of my hopes.  Help the organizations fund their research in the drive to understand and defeat this horrible disease that takes so many in such frightening ways.

In addition to NASCAR’s charitable org, here are three more options:

 National Breast Cancer Foundation

 Susan G. Komen for the Cure

 National Breast Cancer Awareness Month website

– Just a moment, just a dollar is all I’m hoping for.

Me?  I’ve been contributing every time I swipe my ATM card at my local grocery store, I’ve contributed to the campaign at work and I’m doing what I can now, with my venue here on the web, to just send a small nudge out there, because just one person and one dollar would be awesome.  Because even one single person can make a difference!

NASCAR News and opinion from NASCAR BITS & PIECES on

Thanks for coming by gang.

[NASCAR info via NASCAR press release]

{ 2 comments… read them below or add one }

Bruce Simmons October 15, 2011 at 6:57 pm

Wow, that’s amazing Melissa. In the NASCAR Store, there are only a few products, all based around Kevin Harvick’s campaign. Absolutely amazing… you’d think there would be more out there… thanks for bringing that to our attention. I’ll keep an eye out for other NASCAR stuff!

Melissa Lunstroth October 15, 2011 at 6:31 pm


Why isn’t there any gear for Nascar Pink Ribbon, Breast Cancer Awareness??? I have search for over an hour and found nothing. There’s a very unique pink ribbon with nascar in the design. I would love to have a t shirt with that on it. Nascar is supporting this cause in so many ways at the track, but has offered nothing for the fans to purchase, and show their support as well. PLEAE MAKE GEAR FOR THE FANS!!

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