One of the Hokiest Marketing Slogans I’ve Ever Seen [Consumer]

by on February 24, 2011

in consumer

Marketing slogans are something spun out to make a product memorable to the consumer.  Below are a few classics:

Plop, plop, fizz, fizz.

You’re in good hands with Allstate.

Don’t leave home without it.

“It melts in your mouth, not in your hands.”

And many, many more.

There are also some whacky marketing slogans out there.  The latest one that’s caught my eye was on the back of my Oberto beef jerky package.  Check this crazy sale pitch out that’s on the back of their packaging:

“To be an Alpha, you have got to eat like one. And nothing helps sustain your position at the front of the pack better than Oberto authentic, handcrafted jerky. … It has the protein you need and the taste you crave. Tearing into this bag is not only your birthright, it is your duty as an Alpha. For three generations the Oberto family has been helping Alpha, like you, stay on top…”

Wow, seriously?  You need to be an alpha to eat their beef jerky?  I got a kick out of this, but seriously?  I understand they have other such clever marketing phrases throughout their web site but I’ve had enough with this one.  It’s funny enough as it stands.

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