A newish movie trailer for Guillermo del Toro‘s Pacific Rim popped up in the most interesting of places. At the Consumer Electronics Show taking place in Las Vegas, NV. Yes, CES. But then again, that’s what marketing is all about, reaching out to new and innovative resources.
And this new advertising venue gave the movie fans a slightly different different movie trailer for the upcoming giant monster fantasy/sci-fi movie.
Pacific Rim stars Charlie Hunnam, Ron Perlman, Idris Elba, Charlie Day and more in a movie
“When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot and an untested trainee who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.”
I trust in del Toro‘s vision and approach to this new movie. Most giant monster movies are B-movie TV fodder and this one looks fun and promising. Michael Bay pretty much made giant alien robot monster-like entertainment a viable focal point of entertainment and del Toro is taking it one more step. And Legendary Pictures is honing its Godzilla project for its 2014 release.
Yep, I am looking forward to this awesome looking popcorn fun.
Pacific Rim opens in theaters on July 12th, 2013.