This year was an interesting year for San Diego Comic-Con (SDCC). Some major studios did not bring all that they could to the marketing table of SDCC, but then again, it’s been proven time and time again, that SDCC marketing campaigns aren’t always a lock for increasing interesting in a movie.
Nor would some movies actually even need it.
Of three examples… Disney/Marvel did bring The Avengers to the panel and they held their customary slot on the convention floor where they showcased some props and such. They also showed a SDCC-only teaser clip that only those in attendance could see. For now. (See below for a light outline of it.)
And this made those 6,000 fans in Hall H pretty happy.
Technically, aside from the cost of getting the cast there and what not, plus getting some traction on YouTube with free marketing from all the videos out there, what is there to be gained by Disney/Marvel (D/M) that they haven’t already mustered up with other conventional marketing schemes?
Look at the lack of marketing Disney did for the upcoming Star Wars movies. Why even worry about that? Star Wars has always had a huge presence at the con in one form of another, and dropping large bucks on something the entire planet is already drooling over, is probably not the wisest move financially. Sure, Disney could have made folks happier by showcasing something, but then again, Star Wars Celebration will be taking place in April of 2015, several months ahead of the movie release date. What kind of perfect timing would that be? So Disney could spend their money more wisely on a convention that’s focused purely on the franchise.
I don’t think pandering to 6,000 people that already are keen on the movie would make or break it, especially a huge franchise. But it would be a nice thing to do for the fans that do go to SDCC. (Sorry if I’m being overly pragmatic.) Then again, movies that need the boost, in the past, have not seen big boosts from advertising at SDCC.
Yet even if there were no panels for some movies, when talent appeared for movie X, they took their cue cards with them and made mention of movie Y, giving ample coverage. Think about it, all any cast member or director would need to do is fart and it’s covered by the 20,000 press, both big and small, in an instant, on Twitter, Facebook, and what not.
So this year there were fewer movies to take up Hall H, but that made room for more TV panels in the big room, and you can never go wrong with that aspect. Right?
So the critical news everyone wanted out, made it out, and studios released trailers and announcements during the hyper attentive SDCC week,
What came out of SDCC 2014?
Warner Bros brought cast from the upcoming Batman vs. Superman: Dawn of Justice movie. They also had the cape and cowl from the movie on display and released the look of Wonder Woman, being played by Gal Gadot.
They also brought some pow with a trailer for the new Mad Max movie, Mad Max: Fury Road., starring Tom Hardy and Charlize Theron.
The first teaser trailer for The Hobbit: The Battle of the Five Armies came out (At least the trailers aren’t as long as the movie!):
Disney/Marvel did itself justice!
Disney/Marvel introduced three items (props) on the convention floor from the upcoming Avengers sequel, Avengers: Age of Ultron. And the teaser they showed the audience in the panel was pretty intriguing. (More on that later)
In the Marvel panel, there were tidbits about a few things.
In the upcoming ANT-MAN movie, we learned that
SPOILERS start for those who don’t want to know, some subtle some not, in the rest of this Marvel section:…
The character Darren Cross will be donning the Yellowjacket suit.
Dr. Henry Pym will discover the technology of Ant-Man but due to his troubled ways, he loses his company and implores Scott Lang to steal back his shrinking tech.
Seems pretty cool.
Most of the cast from the Avengers sequel was there.
It was confirmed that some of our new characters are “evil,” as Whedon has said in alternate forms of communication that Quicksilver and Scarlet Witch are on Team Ultron and they’ll be trouble, with Quicksilver being lightning fast and there’s the witch.
They start out with their hate developed for the Avengers. And don’t forget the self-replicating Ultron who becomes nuts, and who also builds The Vision, to prove he can create life.
There was a clip they showed the panel audience, starting out with the team playing a game, trying to lift Thor’s hammer, with Cap actually budging it a little.
Then the Stark-built Ultron comes on the scene, with the goal of human extinction on his mind. And a few scenes ensue, with Hulk and Stark (in hulk busting armor) facing off, then we see another scene with Stark standing over Cap’s broken shield, and the rest of the team strewn through the rubble, looking dead.
Here’s a photo Marvel has been sharing of the shield:
After that, there was a humorously played video announcement that there’s a Guardians of the Galaxy 2 slated for July 28, 2017 release. (I guess the film is tracking well… it opens this Friday, Aug 1st.)
Paramount brought a few things. Of note to this site, Teenage Ninja Mutant Turtles and Christopher Nolan’s Interstellar.
The latest TNMT trailer:
This is the latest trailer for Interstellar, but not what came out at Comic-Con (Anything from Nolan is usually pretty golden):
Dimension brought their latest Sin City (2) A Dame to Kill For trailer. (It’s a red band trailer):
A new HUNGER GAMES teaser trailer came out for Mockingjay—Part 1, which comes out Nov. 21.
In Sons of Anarchy, we learned that for its final season, Jax will be less reacting to chaos and more about instigating it.
There are also some books coming out based on events that take place after season four.
There’s chatter about a prequel to the TV series, possibly focusing on John Teller and Piney Winston. But everyone is still in talks/debate and figuring things out on that front.
Because this is the final season, show creator Kurt Sutter says it will be more high octane. Whoa boy! (Psst, Sutter just inked a contract renewal with Fox Television to stay with them for another three years. I wonder if that could be a clue on the prequel?)
THE ORIGINALS apparently will be introducing a new sibling to the cast…
We learned that AGENTS OF SHIELD will have new characters coming in, Barbara Morse aka Mockingbird, Lucy Lawless will be playing Isabelle Hartley, Nick Blood will play mercenary Lance Hunter and Reed Diamond will be the bad guy, Daniel Whitehall, AKA Hydra villain Kraken.
GAME OF THRONES is adding nine, count them, nine, new characters coming up in the next season.
- Jonathan Pryce (Pirates of the Caribbean series, Ronin and Brazil) as the High Sparrow
- Alexander Siddig (Star Trek: Deep Space Nine, Da Vinci’s Demons, 24) as Doran Martell.
- Keisha Castle-Hughes (Whale Rider, Star Wars Episode III: Revenge of the Sith) as Obara Sand
- Jessica Henwick (UK shows Silk, North by Northhamptonshire) as Nymeria (“Nym”) Sand
- Rosabell Laurenti Sellers (The Whistleblower) as Tyene Sand.
- Toby Sebastian (newcomer) as Trystane Martell.
- Nell Tiger Free (newcomer) as Myrcella Baratheon.
- DeObia Oparei (Your Highness, Pirates of the Caribbean: On Stranger Tides) as Areo Hotah.
- Enzo Cilenti (Rome, Prisoners Wives) as Yezzan.
AMC released a season five trailer for The Walking Dead… the season premiering on Sunday, Oct 12, 2014.
A preview for NBC’s Constantine came out. It stars Matt Ryan and premieres October 24th.
Fans were reminded that Brandon Routh will be joining the cast of Arrow, and that there’s a possibility that Oliver and Felicity might be following up on some hints of love. Maybe.
Arrow season 3 premieres on Wednesday, Oct. 8.
The TEEN WOLF panel announced their renewal for a fifth season.
THE FLASH premieres on Oct. 7 and apparently we’ll be seeing some cross-over episodes with Arrow.
GOTHAM, the Batman-free Batman prequel, premieres Sept. 22.
SLEEPY HOLLOW premieres on Sept 22. There will be MORE monsters next season.
That’s the gist of it from Brusimm’s visit to SDCC 2014.