I don’t know if you’ve received the messages or not, but Facebook is ripping out their messaging system from their mobile app and FORCING USERS to install yet one more app on our phones if, that is, we want to keep messaging each other with their product.
I’ve been seeing the “opportunities” to install the messenger time and time again, and declining. But sooner or later, I’ll be forced. So be ready when you find yourself getting shoved into a new app you don’t want.
Ultimately, Facebook is about making money off it’s user database, via marketing demographic information from us, or feeding us content to try and catch our eye while surfing the site. Keep that in mind.
And now that they’re looking to break their messenger out, they’ll have more ways to collect and refine your marketing data across two platforms, or data sources.
Can you dodge this bullet?
Sure! Move to Google Plus. Or, if you have a phone that’s too old to handle new apps, you won’t be forced to make this change.
Facebook says the following about this change (Pull up the pants, and put on the boots):
“the other thing that we’re doing with Messenger is making it so once you have the standalone Messenger app, we are actually taking messaging out of the main Facebook app. And the reason why we’re doing that is we found that having it as a second-class thing inside the Facebook app makes it so there’s more friction to replying to messages, so we would rather have people be using a more focused experience for that.”
Um, sure. Because they’ve always been concerned about our own needs first and foremost with all their changes they’ve made, to date.
First Facebook let us get comfortable with their basic platform and then started changing things up on us as time went by and they figured out how to expose users to more advertisers. It feels like they waited long enough for their site to become an intricate part of our lives. Then they started changing how the site worked, and how it delivered feeds and information to the user.
Users complain about the changes but to what end? Facebook barely takes notice of anything some of the users grumble about unless it serves them. (AKA, your news feed and whether it’s “Latest”updates or “Top Stories.”)
Basically users are stuck unless, as a group, you convince your core connections to change to something else with you.
And now that we’ve again become acclimated to the messaging within the platform, news on the street is that their messaging system or process is something that Facebook has yet to capitalize on yet, aka, pack full of ads or nab that all-important demographic information from.
As end-users, we do have options.
You can check out Google Plus (I can’t believe I just said that, considering how Google treated me with that YouTube debacle a few months back), or you can find a different messenger system to use like WeChat, Kik, KakaoTalk, and Line.
It’s bad enough they filter our own news feeds from us, as they (their edgerank algorithm) sees fit, or they keep changing our desired settings with major background app changes. Now, this.
Bottom line, change, is coming yet again to your Facebook experience. Hey, who knows, maybe users will like it.
There, the other side of the coin.