SHARKNADO 2 Devours TV Ratings and Twitter

by on August 1, 2014

in Entertainment

Vivica A. Fox, Ian Ziering and Dante Palminteri in Sharknado 2(See, they’re as shocked as we are about the news)

It’s official, the world as we know it is ending. The end is here!

This week’s July 30th premiere of Syfy’s Sharknado 2: The Second One (S2TSO) destroyed Syfy channel ratings records and actually beat out other televised programs on the major networks.  (When you look at the numbers just right.)

And to be honest, I don’t think anyone is surprised. Hell, I’d even recommend it with minimal amounts of beer! (TV movie review of this Shark movie)

Sharknado 2, with all its pop culture references and cast of surprise cameos made it as the most watched Syfy Original Movie, EVER, pulling in just a tad under 4 million viewers (3.9 to be exact). The demographic break down looks like this:  1.6 million Adults 18-49 and it averaged 1.8 million Adults 25-54.

The shark infested movie also trounced major network shows like Extant, Motive and So You Think You Can Dance in the “adults 18-49” demographic. (Believe it or not, that is not a surprise.) (BTW: The jury is still out on Extant but we love Motive.)

The other astounding record or sorts was that there were one billion “impressions” on Twitter and the show hit various other Twitter trending records as well.  (Because, you know, that’s so important, socially, at 140 characters per tweet.)

Seriously, you have to show respect for something that outdid tweets for #MileyCyrus on the day of MTV’s 2013 VMAs, and #kimye on Kim and Kanye’s wedding day.

And here is a shocking question:

What does Sharknado 2 now have in common with movies like Aliens, Mad Max 2, Star Trek: The Wrath of Khan, The Dark Knight, and Star Wars: The Empire Strikes Back?

It joined the ranks of movies whose sequels did as well or even better than its original. In this day and age, that’s something.

To be honest, this movie surprised the crap out of me. The second one, not the first. It came out of the gate making fun of itself and tossing references to other pop culture classics like Twilight Zone, Airplane and Snakes on a Plane.

Usually bad B movies are so sad, I can’t even laugh but during S2TSO I was completely cracking up.

The well timed humor started when airline passenger Wil Wheaton had his head bit off, to Tara Reid shooting a shark and saying “it looked like it knew me.”  From Ian Ziering striking action poses every time he stopped moving and doing his homage to “Terror at 20,000 feet,” to Robert Hays flinging out Airplane references, and the movie officially jumping the shark, when Ian’s character had to leap across flood waters off the backs of sharks as if they were puddle hoping stones… this movie was a fun experience.

[ SHARKNADO stuff on Amazon ]

The fact that it was entertaining in such a fashion was also a complete shock because the production company, The Asylum, rarely does anything that isn’t what’s called a “Mock off,” and to most, is a very sad business model they follow. (When a prod. company puts out a Thor movie where he wields an Uzi, and other such gaffs, well, it can get hair pulling.)

What this means is that they CAN actually get original, to some degree, and should take note.  It’s not all about the Mock Offs or super cheap and quick to production schedules.

There is a confusion as to how the first one did so well. It was another classic Asylum made movie, except rather than piranha, giant octopus, DNA built dinosaurs or ancient stuff coming out the sea the eat airliners, submarines and beach-goers, this was about sharks.

Do sharks really hold that next spot in our imaginations, right behind vampires? Maybe so. At least in this case.

Anyhoo: Syfy will unleash Sharknado 2 again Saturday, August 2 at 7PM and Sunday, August 3 at 9PM (ET/PT). (You better catch it before it hits theaters! Yes, they did that with the first one, to a resounding thunk of a failure, but still.)

Syfy press release below, with a few other details:

NEW YORK – July 31, 2014 – Lions and tigers and sharks, oh my! Syfy’s pop culture sensation Sharknado 2: The Second One absolutely devoured the world during last night’s July 30 premiere, becoming the channel’s most watched Original Movie ever with 3.9 million total viewers and 1.6 million Adults 18-49. The movie also averaged 1.8 million Adults 25-54.

Sharknado 2 delivered One Billion (yes, with a B) estimated impressions for Sharknado Twitter conversations.

At one point, Sharknado 2 held all top 10 trending topics in the United States. There were more mentions of Sharknado on Twitter than #MileyCyrus on the day of MTV’s 2013 VMAs, #kimye on Kim and Kanye’s wedding day and #transformers4, #thelegomovie, #godzillamovie and #22jumpstreet on each movie’s worldwide premiere day

Sharknado 2 is the most social movie on TV ever and was more social than any episode of Game Of Thrones, The Bachelorette or Survivor.

In addition to the social media storm, Sharknado 2 soared 183 percent among total viewers, 190 percent among Adults 18-49 and 185 percent among Adults 25-54, compared to the first Sharknado movie premiere on July 11, 2013.

Sharknado 2 beat numerous broadcast programs in prime including CBS’s Extant, Fox’s So You Think You Can Dance and ABC’s Motive among Adults 18-49.

Syfy will unleash Sharknado 2 again Saturday, August 2 at 7PM and Sunday, August 3 at 9PM (ET/PT).

A production of The Asylum, Sharknado 2 starred Ian Ziering, Tara Reid, Vivica A. Fox, Mark McGrath, Kari Wuhrer and Judah Friedlander, with cameos including Kelly Osbourne, Andy Dick, Perez Hilton, Judd Hirsch, Robert Klein, Kurt Angle, Salt N’ Pepa’s Pepa (Sandra Denton), Biz Markie, Matt Lauer, Al Roker, Kelly Ripa, Michael Strahan, Richard Kind, Kelly Oxford, Billy Ray Cyrus, Wil Wheaton and Robert Hays.

Sharknado 2 was directed by Anthony C. Ferrante from a screenplay by Thunder Levin.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)

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