So Where Does the Super Bowl Losing Team Apparel Go???

by on February 3, 2012

in Entertainment

Today I looked into what happens to the shirts and hats for the losing team of the Super Bowl.  Check out what I found out…

In this day and age, nothing is sacred.  The internet makes sure of that.  But still, there seem to be some things that defy the ineptitude of trust and greediness of shallow souls that astounds even myself.

Today I sit and ponder, that no matter what precautions are taken, things get out in the “wild” of the internet and the world.  Trusted studio personnel sit in the glow of the glamor of releasing a movie script or movie itself, disregarding the trust put in them by their bosses.  Folks sneak into movie theaters to make bootleg tapes and then brag about it while posting them on YouTube.  Folks somehow manage to think that it’s perfectly O.K. to watch a stolen movie online.

Whatever.

The Super Bowl 46What astounds me is that through the years, I have never once ever encountered the T-shirts, hats or other  product of the Super Bowl’s losing team.

Now maybe I’ve just missed the event or don’t remember. (You know what they say the first thing to go is!)  But seriously, I have pondered just how they keep the losing teams goods from ever getting out in the wild?  I was imagining giant, hungry Mastiffs sitting in front of the merchandise in some vault at the Super Bowl.  Or wonder just how ironclad or dangerously threatening the non-disclosure agreements are for staff and what not.

It boggles the mind to think about this, but after a tiny bit of research, I found an answer that dampened the imagination of vaults, dogs, incinerators and walls of lawyers staring at the employees of Super Bowl T-shirt manufacturers.

I discovered that T-shirts of losing Super Bowl teams actually find themselves in homes of the needy!  And no, before you start clamoring at your screen, stay calm and keep reading!

In 2011, there were over 100,000 T-shirts printed up, waiting for the Pittsburgh Steelers to win the Super Bowl.  But they didn’t.  Yet there were still many winners as far as the shirts were concerned.

NFL rules state that shirts like this cannot be sold, but no one said they couldn’t be given away.  It turns out the shirts head off to World Vision, an international evangelical relief and development organization working in 100 countries, and they give things like these shirts and hats and such to needy people around the world.

World Vision approached the NFL back in the 90’s and finally gained the NFL’s trust in having the losing team’s shirts donated to their cause. Each year, depending on the teams, they can get 100k shirts and more, depending on the teams involved.

As far as the product is concerned, the NFL wants them out of the U.S. as fast as possible.  Hence, in the three weeks following the Super Bowl, there will be a lot of shipments of shirts, hats and sweatshirts being packed out and sent to places like Zambia, Armenia, Romania and Nicaragua.

No…  you can’t take a sudden vacation to any of these countries right after the Super Bowl.

Getting this illicit fare seems impossible.  That’s because World Vision have needy families that pre-qualify for distributions and the families realize that if they were to trade or barter their new clothing apparel away, they would not receive any further charitable donations.  Also the regions they send the apparel to are isolated and don’t have access to American football.

Unlike some of the studio personnel who violate the trust put in them, the employees who work for World Vision love their jobs and if they’re found mucking with the system, they would lose their jobs.

So the mystery I was surrounding myself with, is solved, to some degree. World Vision also have similar agreements with the MLB, NBA and NHL leagues.

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worldvision.org

AOL News:  Where the Super Bowl losing team T-shirts go

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About 

Bruce has been been writing for the web since 1999. He likes to take a more pragmatic approach to most of the news and marketing that gets floated out there while still keeping a light tone about it.

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