Some SEO Blogging Myths & What I Think of Them!

by on December 20, 2010

in consumer

Myths About Your Blog and SEO

On ProBlogger, guest contributor Onibalusi Bamidele  talks about 10 myths about blogging that he says you must ignore in your day to day deeds while trying to crawl your way through the masses to the top of the charts in the world of blogging.  It’s easy to do, but tough to tackle the nuances of the business if that’s what you want to try and do.

Here are some of the points he made and my interpretations, as I’ve learned so far from my experiences:

1 – Content is King… and only if your site has millions of hits!  Edgar Allan Poe would have vanished into obscurity in this day of tricky titles and SEO tricks.

2 – Marketing is King…  If it points to a decent blog.  I’ve seen the underhanded marketing stunts out there and sure, they’re temporary gains in traffic, but you need substance to hang on to visitors.  Even an honest blog can still have flighty traffic because the web surfer is always in a hurry.  (Not blaming them…  I am too!)

3 – Focus on Social Media…  It’s fun, but if you don’t already have millions of fans, it can be a long, slow haul up the blog-chain.  In short, Onibalusi says traffic generated from Google has more long-term value than that temp boost you’d get from Digg.#1

4 – On The Other Hand, Social Media is Useless… It is not completely useless.  My Facebook page traffic is growing by almost 20% a week.  Not those who like it… those who visit it.  Those who “like” my page, seem to be falling into my business theorem annotated in footnote #1 below.

5 – More Traffic = More Money…  That depends on your readers.  If you supply solid merchandise via your blog, your visitors are probably looking for that product.  If you supply something that entertains the mind, they’re more than likely going to pass through as they skim your work.  Some may latch on because they like how you’ve said something.  I conducted a study group test and watched a group of people surf the web and my website.  Egads!!!  They are in a hurry and I don’t blame them.  There’s a lot of crap out there disguised as useful and they have thick skin developed to it.

7 -  Longer Posts Brings More Traffic… If Megan Fox wrote a 3,000 word post and President Obama wrote a 300 word article, which do you think might have more impact?  Which might create a perception of better, information value?  I’m learning that short and sweet, that quick, concise content is what folks value and then I have an interjected opinion piece every now and then that folks can, if they want, take the time to read. But really, lengthy pieces may not be necessary.  ON THE OTHER HAND, legend has it that a good Google SEO practice is that articles should be at least 300 words in length.  Some days, I don’t have the energy for that many words!  But I thought I’d toss it out there.

They say it’s the voice and connecting with the audience that really matters and I think that’s true.  Write for yourself, be a good (well, as best you can) self editor, and be patient.  Rome was not built in a day.  Now were poets made in a single paragraph.

8 – Ad Space Pays the Bills…  I an an outlier in this one.  I won’t stick around a site that hits me with pop-ups.  I won’t propagate a YouTube video with ads if I can help it.  But some do, like bugs to a light, say, oooh… that’s interesting.  My ads are on the side, and in well labeled, honest links.  If you’re interested, there they are.  If not, no worries.  We come back to building a community around your own voice.  That will bring the readers.

There’s a lot to this little niche business called blogging.  Like real estate, don’t be fooled by how easy some make it look.  It’s not.  You can try and tackle the task on your own, but you need motivation, drive and belief.  I have 2 out of 3 of those most days.  But as I make my own site a case study, I’ve discovered somethings that work that aren’t supposed to and other things that surprise me when they do work while industry standards appear to fail.  Patterns of visitor behavior these days doesn’t surprise me but if you do visitor analysis, do it with a thick skin!

*#1:  I have to take a rule of thumb I learned while running my own business in as much as attracting return readers:  For every 100 persons that show up, 1 sticks around a bit longer than most.  For every 100 of those who stick around a little longer, 1 of them will become a regular.  Yep, that’s a low number but I’ve validated it a number of times with my own studies.

The above myths I’ve addressed comes from the ProBlogger article titled  10 Blogging Myths You Must Ignore and is written by Onibalusi Bamidele from http://www.youngprepro.com/ In case you didn’t catch it, I left off points.  Go check out the points I left off… he makes some great points!

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