Syfy Has Record Year in 2009 Under Dave Howe's Command

by on December 20, 2009

in Entertainment

The Syfy Channel has set some serious records for itself over the last year, in 2009.

Changing its name to Syfy from Sci Fi so they can market themselves and not have their product diluted by other entities. They also changed their name to help themselves get away from the image that non-sci fi fans had of them, which many thought the only thing the channel did was Star Trek and Star Wars.

Though the community of viewers, the vocal ones, bashed Sci Fi for the name change, new shows were brought on board, with Warehouse 13 leading the programming charge into the new era under the new name of Syfy.

You can add Warehouse 13 to Eureka and Ghost Hunters as the most watched original programming.

From what I see, they’ve had their banner year with this change up and no matter what we think, it appears to be working.

So now that we finished up the year, and we finished bashing on the name, we need to realize that Dave Howe, who made the BBC the mega network it is today, did his job with Syfy, as he was brought in to do. Nothing says good job better than accomplishing the job one was brought in to do. And to think, he’s only just beginning!

See the Syfy press release below for the details, but basically, they’ve kicked butt and set records that eclipsed the 17-year history of the network. Regardless of what you feel about the process, you have to respect the accomplishments.

~ Projecting Best Year Ever in all Key Metrics

New York, NY — December 14, 2009 — New Year’s Eve might be three weeks away, but it’s not too early to toast Syfy’s remarkable 2009.

Powered by the game-changing July 7 brand evolution, Syfy is soaring toward year’s end on the wings of the channel’s most-watched five month period ever in total viewers and Adults 18-49 (July-November).

During this period, Syfy rose to the #4 cable entertainment network in Adults 25-54 (762,000) and #6 in Adults18-49 (673,000). Audience gains were fueled by a diverse, imagination-driven programming schedule led by freshman sensation Warehouse 13, Eureka, Ghost Hunters and Destination Truth – all hitting series highs in 2009 – along with the Friday one-two punch of Stargate Universe and Sanctuary.

Since the brand evolution, Syfy has had its best July-November performance among Adults 18-34 (averaging 268,000 viewers), compared to previous July-November time periods. This has also generated new viewers (vs. 3Q ’08) with total viewers +12%; Adults 18-34 + 19%; Adults 18-49 +13%, and Adults 25-54 +11%.

Syfy has also outdelivered its upscale viewers by +13% among Adults18-49 with $75K+ income and +21% among Adults 18-49s with $100K+ income

Year-to-date, Syfy has improved its upscale deliveries by +9% among Adults 18-49 with $75K+ income and +21% among Adults 18-49s with $100K+ income, in addition to garnering its best year ever in Women 18-34 and Women 18-49.

Syfy is also on pace for the best Fourth Quarter in its 17-year history among total viewers, Adults 18-34, Adults 18-49, and key women’s demos.

Said Dave Howe, President, Syfy:

“On every conceivable level, this has been a terrific year for the Syfy brand. From extraordinary programming and inventive marketing to innovative digital initiatives, we’ve managed the exceptional feat of successfully broadening our reach while remaining true to our core viewer base. None of this could’ve been achieved without our viewers, to whom I give greatest thanks with the promise that Syfy will imagine even greater in 2010.”

I’m waiting for my check in the mail for helping out Dave! Signed, Bruce – Owner / Editor of Cinema Static!

{ 1 comment… read it below or add one }

Tim Miller December 20, 2009 at 11:17 pm

He is definitely driving things forward. It looks like he is succeeding. Expect even more changes to come.

I profess that as a viewer I am not always happy with the direction things have gone. But I cannot argue with success.

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