Do you remember when we were peppered with all the television commercials and sponsor spots that would tell us to go to ASK.com to find this out, find that out, etc., etc.?
It didn’t work for me. I’ve been mired deep into Google and Google does the job well enough for what I want.
I’m guessing that maybe the estimated $15 million that ASK dropped on their NASCAR foray also didn’t really sink in well with the company. Or at least the company’s new CEO, Doug Leeds.
Leeds said they had a great year last year (2009) but they’ve undergone a marketing strategy change. He said they’re working on the website and marketing will come back online in the back half of 2010. Of note, he did not specifically say that they’ll be back in NASCAR marketing, but I just might be looking too deeply at the phrase. You’ll have to pardon me… dissecting marketing is a hobby for me.
Yet there are some noted impacts.
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