Today I chat about Iron Man 3′s box office performance, I also make an interesting comparison to Thor, and a quick overview of failed and met expectations.
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Wow. After The Avengers and the first two Iron Man movies, fans of the Iron Man movie franchise were pretty damn excited about this latest chapter of Tony Stark’s life. So much so that they turned out in droves, giving movie theaters $174 million for movie tickets during the domestic opening weekend.
This made Iron Man 3 the 2nd largest domestic opening, and added to the overseas business, is headed towards the $1 billion sales mark, worldwide.
This was the third of a trilogy for the Iron Man movie franchise, and traditionally, most sequels don’t do so hot.
But Marvel has done something miraculous in the release of this movie. They’ve made it part of a bigger story involving many other movies. From Iron Man, to Captain America, to Thor, Iron Man 2 and then The Avengers, it seems that many folks were pretty jazzed about this latest chapter of the overall Marvel Universe movies, and thus, also being the next movie after The Avengers, I guess fans were looking for something besides another Iron Man story.
But did they find what they were looking for?
As a story about a man and his responsibilities, Iron Man 3 excelled. As a new story showcasing Tony Stark kicking ass from inside his suit of armor, it will more than likely be deemed a bit of a failure on some expectations.
But the Disney marketing machine pumped out a few big spoilers which would have made the story a pure set of surprises. But then the marketing also pitched something altogether different and as was noted within the story of the movie, was a total misdirect. Brilliant and disappointing, all at once. (I’ll explain this in a moment.)
STOP! SPOILERS ENSUE
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