breast cancer


Once again it is October and that means it is Breast Cancer Awareness month.

Despite the body part focus, cancer is cancer, no matter where it occurs in or on the body. Which means that no matter the source, no matter the charity, it’s all the same battle against the same enemy. Yet the other day I saw an organized effort that seemed to be dissing the focus on the association of the color pink and breast cancer.

What I see is that the color pink is not a celebratory stand but rather a logo, an emblem that draws attention and creates an emotional anchor in people to see, take note, and remember that cancer exists and impacts us every day. If it takes a pink ribbon to trigger something in a person’s mind that will help them go on to pass the word or donate money to the cause, then the “marketing of awareness” is working. And you can’t knock that.

Breast cancer impacts one in eight women every day. Do the math… look around you and count the women you see. When you get to eight, one of them has been directly impacted by breast cancer. How many more women are around you in the area you sit? The number is staggering. One in eight per day comes to an estimated 500+ a day or 22 an hour. And when you find yourself in the middle of the fray, it seems that the number of people this particular category of cancer impacts is pretty significant.

But you don’t realize it and you rarely will unless you find yourself facing off against this enemy. It’s not a “water cooler” subject where you walk up and say, “Hey Bob, my wife has breast cancer! How’s your day?” No, it’s through various channels of support or conversation that you suddenly realize that almost every single person you surround yourself with on a day-by-day basis, has been impacted by either breast cancer or some other kind of cancer.

In fact, ignoring the body part, cancer impacts one out of every three people and that one of the leading causes of cancer, sadly, is time itself. Yes… when I wanted to understand this insidious condition better, my research led me, time and time again, to one factor above all others as a contributor, and that was time.

Yet since we don’t wear our hearts on our sleeves, we’re a “mum” society and marketing schemes are the only way to get people’s attention these days and how politicians win elections. Marketing helps the battle, even if it isn’t quite enough.

I’ve always said it only takes $one.

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Yoplait Yogurt’s SaveLidsToSaveLives: Submit Codes To Fight Breast Cancer

October 4, 2013

Despite the fact that October is over, breast cancer awareness does not go away. It’s still out there affecting 1 in 8 women every day. And Yoplait Yogurt is…

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Angelina Jolie’s Brave, Yet Necessary Decision Against Cancer

May 16, 2013

It was crazy news to see. It was 3 a.m. (Insomnia attack) and I pulled the article. The headlines were unforgiving as they announced Angelina Jolie’s decision to have a prophylactic mastectomy to stay out from under the dreadful shadow of breast cancer. The reason Jolie made the choice to have a mastectomy was that […]

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Did You Know That Breast Cancer Impacts Both Genders?

October 28, 2012

ABC News put up a great piece about a rare demographic of breast cancer. That demographic is that 1 in 1,000 men will also join the ranks of those fighting for their lives against the disease. And that 1 man a day dies from breast cancer. This is not a joking matter. Cancer is cancer, […]

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Yoplait Yogurt & General Mills Helps In The Fight Against Breast Cancer

October 21, 2012

As you may know (or not), October is breast cancer awareness month. Many companies support the awareness effort. Buying their pink-colored products get donations sent to the cause. If you watch sporting events, you may have noticed the pink accents on gloves of football players or pink tones or stripes on race cars. It’s the […]

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5-Hour Energy Pitches in To The Fight Against Breast Cancer

October 9, 2012

From October 1st and running through to December 31st 2012, if you’re buying the new PINK LEMONADE flavor of 5-Hour Energy, proceeds from the sales of that flavor will be donated from 5-Hour Energy (Living Essentials, LLC) to the Avon Foundation for Women Breast Cancer Crusade. Living Essentials will donate 5 cents for every sale […]

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Fighting Breast Cancer: Interested in Donating a Mammogram, Free?

October 8, 2012

BEFORE YOU LEAVE THIS PAGE, please consider this: Cancer affects 1 in 3 people, in one form or another. (Breast cancer affects 1 in 8 women) One of the leading causes of cancer, is time. Yes, time. You’d be surprised, if you asked around you, how many people you know have been affected by cancer. […]

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Help Donate Money To Your Schools with BTFE

September 27, 2012

On and off you’ll probably see an added rant in news pieces I do on Brusimm about the millions or billions being spent on some things, and I question the costs, while the plight of our schools are in seem to get ignored. I get a bit incensed to watch the political parties battle and […]

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Parenthood: “Everything Is Not Okay” (Breast Cancer Awareness)

September 26, 2012

“The bad thing is already happening.” Last night’s episode of Parenthood, titled “Everything Is Not Okay” the issue of Max being completely fixated on school vending machines and Skittles was addressed. And so too was the journey that Kristina and Adam embarked upon once they discovered she had breast cancer. Oh that and Zeek making […]

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Parenthood’s Powerful Episode Highlighting Breast Cancer

September 25, 2012

Parenthood is coming up this Tuesday with what promises to be a scary and eye catching episode highlighting the insidious impact of breast cancer. The above image is from tonight’s episode titled “Everything is Not OK.” Having had a family member go through this, it hit hard at the end of last week’s episode and […]

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Senate Bill 1538 Attempts to Educate & Improve Breast Cancer Detection

September 10, 2012

As you may know, because you’ve either gone through it looked into it, or know someone who has, breast cancer detection is not as obvious as it sometimes is made out to be. There are many factors involved but one that’s pretty important is if an individual has dense breast tissue. If you’ve been through […]

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Breast Cancer Awareness In A Pink Tutu

May 24, 2012

It was brought to my attention recently about a project that is raising awareness and funds in support of fighting breast cancer. Breast cancer affects more people than you can imagine. It impacts 1 in 8 women, which adds up to about 200k women a year. While cancer itself affects 2 out of 5 people. […]

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Are You Buying The Right Pink Ribbon Products

March 8, 2012

When you buy merchandise with the pink ribbon logo, are you sure your money is headed to the right breast cancer cause? It may very well be that your money…

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Avon’s Walk for Breast Cancer

January 9, 2012

On July 7th and 8th of 2012, Avon will be holding a Walk for Breast Cancer event in San Francisco. It’s an amazing event and this isn’t the only one this year!

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Breast Cancer: Some Hope on the Horizon + Patients LIke Cases Co-Managed

December 23, 2011

Some news on a new protein discovered that seems to help breast cancer spread, plus a piece on how patients like to be handled once they learn they have this disease.

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Stanford University’s Computer Program Battle Against Breast Cancer

November 11, 2011

Daphne Koller is the senior author on a study that looks at how a computer program can examine the pathology of breast cancer…

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October Is Breast Cancer Awareness Month, But It Doesn’t Have to Stop

October 30, 2011

October was Breast Cancer Awareness month, but awareness and the effort to help or the disease stops existing because it’s no longer October.

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NASCAR Raised Awareness of Breast Cancer, But Where are the Products?

October 18, 2011

The other weekend there were some awesome NASCAR events to see supporting the effort to bring awareness to the battle against BREAST CANCER.

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