I don’t know if anyone has noticed, but our primary series NASCAR Cup sponsor, Sprint Nextel, posted a loss of $478 million in the 3rd quarter of 2009.
Sprint lost subscribers during the 3rd quarter that amounted to 545,000 customers. Meanwhile Verizon and AT&T gained subscribers.
If I weren’t a NASCAR fan, I wouldn’t care. After doing physical comparisons between cell carriers, I’ve been a Verizon customer. They just have better coverage overall, as far as my experiences have gone.
As Sprint looks to tackle these problems, they’re cutting the fat. And yet as I research this issue, I see this just didn’t happen overnight.
Sprint had to cut 6,000 jobs in January of ’09, which was looked to save $just over $1 billion. This was a 14% force cut back then.
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