consumer experience

facebook

I don’t know about you but I am very slowly getting tired of Facebook, the antics they pull with your feed and the things they allow to happen in and around your own account. From security settings of other users impacting my own feed, to memes that trick you into commenting or sharing, to FB making it so everyone can see everything you post and like. If you think about it, if everything you saw posted on FB was an email from a friend, would you only reply with an emoticon or a big thumb? Or would you actually engage in conversation? Then again, this is the era of Twitter, where 140 characters very well seems to be our digestible tolerance on the web these days. No one wants to commit any time to things any more.

Facebook… You used to be able to log in, look around, say hi to folks here and there, post a few things to your feed or your page ( or to pages, if you run pages) and the like. But of late, it’s become more the chore to log in and navigate the bullshit that is Facebook.

Facebook is a communication tool, laced with so much advertising and marketing lures that it has over 1 billion users daily, and it makes about $35 million a day off these various practices. And here I thought Pokemon Go’s million a day was good money for an app!!!

If you step back and look at it, we step right in it with everything that goes on within Facebook, and the other day, I had some inspiration, stepped back to look at what I was doing on or with FB and made a choice, for now, to step away from my personal feed.

FB lures users into a kind of “see me” mentality, as we get carried away or lured by the psych of FB. If you think about it, users get baited into reposting and responding to memes or “digital dares,” that “test your knowledge.” Users get baited with “National Enquirer-like” headlines that are open questions or unfinished sentences. And we’re sucked in by these social media distractions and tricks. And OMG, have you seen the crap they call “math” these days in the FB memes?

And as we post about our day-to-day lives, users also find themselves empowered by the likes and comments of our digital friends. Or, become digitally empowered.

When you dwell on it, to some degree, posting is like writing letters to friends to let them know how we’re doing. Every day. But then why don’t we just fire up the email app, put in a few dozen email addresses, (or in some cases, about a thousand emails) then start going on and on about what we did today, with pictures!!!??? And send that instead. And do that every day!

Facebook can be a very useful communication tool. It’s like live email.

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