dale earnhardt jr.

Dale Earnhardt Jr. 'The Dark Knight Rises'  firesuit

If you follow this site on Facebook, you may have already seen a few pics in my feed on this (I tend to play around more on FB than I do here with micro updates and extra pics), but today was something fun to see for the NASCAR fan who is a Dale Earnhardt Jr. and movie fan!

I’ve noted previously that studios and directors love advertising their products at NASCAR events.  In this case, The Dark Knight RisesDiet Mountain Dew joined forces with Dale Earnhardt Jr. for the NASCAR Sprint Cup race at Michigan this weekend.  (Jun 17th, 2012).

Dale Earnhardt Jr. in 'The Dark Knight Rises' scheme in the 'Quicken Loans 400'

Today The Dark Knight Rises paint scheme adorned the No. 88 Chevy and Dale Earnhardt Jr. took his special paint scheme with the bat symbol on the hood and took the lead on lap 70 and was the front runner for the rest of the race.

It’s optimal when a special paint scheme gets camera time.  It’s even better when Dale Jr. can tell the TV viewing audience during his winner’s circle interviews that ‘The Batman’ was on the car.

Dale Earnhardt Jr. wins the Quicken Loans 400 in the Dark Knight Rises paint scheme

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