dave howe

Syfy ChannelCinema Static disclaimer:  This observational piece does not mean I am on their side.  This is a neutral observation, motivated first by frustration as a viewer, but tempered with the business minded eye of the writer.

Albeit, everywhere I look, the Syfy channel is taking a beating in the social network circles everywhere I go.  It ranges from polite observations to the more visceral reactions.  But through it all the shift we’re seeing at Syfy is signifying that when NBC/Syfy hired Dave Howe way back in what, 2001, is doing his job, as expected and promised.

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With the cancellation of Stargate Universe and the moving of Sanctuary to the doomed slot of Monday nights, Syfy channel can’t seem to make a move on a social network without taking a beating about it.

Over on Facebook, Syfy cranked out a note trying to pump up the theme of sci-fi Mondays. It looks like a tactical move to support SGU and the newly appointed Monday night show, Sanctuary.  That didn’t go too well.  The Syfy account took a trashing with 208 funderful comments.  Still, there were 384 folks who ‘liked’ the reminder.

In another post, to remind folks about Stargate Universe‘s upcoming episode, they pretty much took 214 trasher comments about bringing the show back or not cancelling it.  Meanwhile 456 folks ‘liked’ the reminder.

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The Syfy Channel has set some serious records for itself over the last year, in 2009.

Changing its name to Syfy from Sci Fi so they can market themselves and not have their product diluted by other entities.  They also changed their name to help themselves get away from the image that non-sci fi fans had of them, which many thought the only thing the channel did was Star Trek and Star Wars.

Though the community of viewers, the vocal ones, bashed Sci Fi for the name change, new shows were brought on board, with Warehouse 13 leading the programming charge into the new era under the new name of Syfy.

You can add Warehouse 13 to Eureka and Ghost Hunters as the most watched original programming.

From what I see, they’ve had their banner year with this change up and no matter what we think, it appears to be working.

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