With 4 floors of production studios ready to go, the NASCAR Media Group (NMG) has the resources to create all kinds of media magic. They have access to all the digital archives of NASCAR and if they need to feel inspired, they can sidle over to another part of their own building, the part that houses the NASCAR Hall of Fame!
The group is so equipped, that they could start their own network, but don’t worry. They can’t do that. At least not until some of their media contracts are up in 2014.
Right now, The Atlantic Coast Conference, University of South Carolina and Charlotte-based Raycom Sports are among the first clients that are starting to use the services of the studio, bringing in cash to the studio.
South Carolina struck a deal with the NMG to archive old footage of their sports history. They’ve brought a whole lotta of Betamax and VHS tapes that need archiving to digital format. Dah… that’s gotta be a lot of archiving! Betamax? I haven’t seen or heard that word in quite a while!
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