The news on the street WAS that the TLC channel would be premiering a new NASCAR reality TV series called “NASCAR Wives.” It was originally ‘s scheduled to follow the Miss America Pageant and there was a full series slated for the spring. Amongst the ladies, the wives that were going to participate was going to be Lindy Hornaday, Kelley Earnhardt, Dale Earnhardt Jr.’s sister; and Shana Mayfield, the wife of Jeremy Mayfield.
I already see problems with that original list that doesn’t need further exploration at this juncture.
Now the reality of Hollywood stuck the series and it’s been canceled. TLC ordered 8 episodes and they had a 1-hour premiere last year, but things hit a snag. In fact, the reality of what reality TV struck!
The show did not have enough controversy and here’s the important part (Listen up fans of The Bachelor and The Bachelorette and other such shows)
“The network wanted situations created that were not true to how these women normally act. They wanted conflict, and we just weren’t willing to go down that road,” said Jay Abraham, NASCAR Media Group’s COO.
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DAYTONA BEACH, Fla. (Jan. 21, 2010) – Bruce here. NASCAR announced some big changes at their annual media tour to how they oversee the racing under their auspices!
They call it “putting racing back in drivers’ hands in 2010.” They also realize that NASCAR is a contact sport, with Brian France saying:
“NASCAR is a contact sport – our history is based on banging fenders.”
Starting immediately, the following rules or rule changes will take affect.
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NASCAR promoted the following folks from within their ranks to the position of Senior Vice President:
Steve Phelps, Steve O’Donnell, Gary Crotty and Todd Wilson.
They were promoted due to their past efforts in preparing NASCAR to meet the challenges associated with the future positioning (Looking ahead) of the organization.
Congrats to all… dang, how my Sr. VP’s can a company have?
Hey NASCAR! Maybe you have room for the 30 folk that were let go? I hear your Media Group will be starting a radio program in the Summer. Hint, hint! Those folks need your support more than ever NASCAR!
With 4 floors of production studios ready to go, the NASCAR Media Group (NMG) has the resources to create all kinds of media magic. They have access to all the digital archives of NASCAR and if they need to feel inspired, they can sidle over to another part of their own building, the part that houses the NASCAR Hall of Fame!
The group is so equipped, that they could start their own network, but don’t worry. They can’t do that. At least not until some of their media contracts are up in 2014.
Right now, The Atlantic Coast Conference, University of South Carolina and Charlotte-based Raycom Sports are among the first clients that are starting to use the services of the studio, bringing in cash to the studio.
South Carolina struck a deal with the NMG to archive old footage of their sports history. They’ve brought a whole lotta of Betamax and VHS tapes that need archiving to digital format. Dah… that’s gotta be a lot of archiving! Betamax? I haven’t seen or heard that word in quite a while!
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NASCAR is finally going to get itself into movie theaters, and we won’t be having people snicker at the story line, or associating the sport with half nekked people running down the race track.
NASCAR has teamed up with Screenvision, who is noted as being the world’s leading cinema advertising company. (I don’t know who says that. I assume they think that… we’ll leave it at that.)
NASCAR Media Group and Screenvision are putting together a 90-second piece showcasing NASCAR that will be playing on 15,000 U.S. theater screens.
That plays out to an estimated 45 million movie watchers. That could mean more fans, which could make the sponsors happy, which could translate back into a sponsor rich environment for our sport.
These 90-sceond pieces will be including race highlights, driver profiles and other bits and pieces about our beloved sport. Who wants to make a wager it WILL have the Carl Edwards Talladega solo-car flight in it? That’s because non-fans actually enjoy that kind of fantastic action, that is until they understand what they’re rooting for.
I think this new venture might be related with the NASCAR job posting I wrote about a while back.
Either way, more exposure is good stuff.
