Last year, the entertainment product that NASCAR produced was some of the best racing I’ve seen, across all three series, in a long time. Many races were decided by mere seconds as contenders traded paint and hand gestures throughout the season. And in the end, we saw one of the closest points finishes, well, technically, the closest points race, for the championship in the history of the sport, seeing as how it ended in a tie! That tie was thanks in part to the new points system NASCAR instituted last year and Tony Stewart‘s team.
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When we watch any entertainment venue, it’s usually (for me) the first and last impressions that stick with me. Or, in NASCAR terms, the starts, the restarts and the finishes generate a lot of drama and excitement for me because that’s when the poop can potentially hit the fan.
And NASCAR is cursed with the long-lasting middle section of every race… the time-period that fans call snoozers, nap-time, break-time, do the laundry time, etc.. It’s a little bit different when you’re at the track but on TV, this is the dark period of any race.
But in the end, when two cars are rubbing fenders or Kyle Busch wrecks someone or Kurt Busch (Yes, they’re related: brothers) flips off the world and degrades a veteran ESPN reporter, well, those are the moments that generate the buzz. Those are the moments that send the fans to work on Monday, saying, wow, did you see that?!
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