There comes a time when you have to realize that no matter how absurd it seems, “it” is going to happen. Case in point, Danica Patrick.
She’s a firestorm of media attention, and regardless of whatever else she does, that’s the biggest aspect of her business persona, the media attention. If you try to dissect the attention she garners any more than that, you will drive yourself crazy trying to figure it out.
Sure, motorsports could use a good cadre of female competitors that do well. That’s part of the draw. That’s for sure. But I’m not sure what else there is about it.
-
If you didn’t know, Danica Patrick is headed to the NASCAR Sprint Cup Series in a full-time capacity in 2013. If you scratch your head and wonder why, don’t worry, you’re not alone. If one hovers over the various websites and radio and TV broadcasts, you catch a whiff of how fans don’t believe that Patrick is ready for going full-time in the NASCAR Sprint Cup Series.
Yet she is slated for a full-time ride in the top-tier premiere series of NASCAR. Should there be borders or rules as to how a driver moves into what tier of racing? Maybe, but if there were restrictions, the sport loses money.
{ 0 comments }




