one tree hill

Though it may take six months to actually come to a conclusion, the U.S. Supreme Court is actually pondering the idea if censoring, to some degree, is even worth the effort in this day and age of cable TV and time-shifted viewing.

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The FCC is a powerful entity whose biggest, arch nemesis, Howard Stern, has been on Sirius XM satellite radio for the last few years… though Howard Stern is coming to America’s Got Talent.

But all joking aside, the FCC is becoming an antiquated entity with the rules it is enforcing and maybe the money spent there can be placed like say, into education programs so more teachers don’t lose their jobs?

Look, if the Nielsen Ratings org can adapt to streaming entertainment in their metrics, sooner or later the advertisers will embrace it more… seeing as how adverstisers spend nearly $10 billion per season on ads!

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Everyone behind the TV industry has been rather slow to adapt to what is evolving as far as watching TV goes, but if you think about it, TV is no longer about sitting down at 8pm to catch a TV show.  Today, “TV” is about when you’ll pull up your favorite show or on what device you might watch it.

Advertisers still base their funding decisions on live+7 TV ratings.  That’s counting who watches a TV show live, then they also take into account viewership for the next 7 days.  But like I noted, TV is no longer just, well, on TV any more.  It’s all over the place.   It’s on our phones, our computers, in our cars, it’s at the gas stations, at sporting venues and what not.

So when the Supreme Court starts pondering the idea of why worry about censoring time-shifted TV viewing, you know we’re starting to take a step in the modern era.

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