Have you seen the latest press release of promo art of The Amazing Spider-Man? (That’s a mini version of it to the left.)
As movies go about the business (<- notice that word) of making movies, they have to keep the bottom line in mind. Part of that bottom line isn’t just settling the debt of the box office, but in how much they spend on a movie and how they market the upcoming movie.
I recently got a taste of how much they spend making movies when Fox 2000 Pictures showed up here in Palo Alto in The Peninsula to film a 2 minute scene for Of Men and Mavericks. It took them TEN hours for a two minute piece of a larger movie. Gads!
Marketing, the beast designed to whet the appetites of the established fan base and to bring awareness to those who actually don’t know about the project.
The latest marketing spin is the supposed concept art of The Lizard, a character of which we’ll see in the upcoming Peter Parker movie reboot called The Amazing Spider-Man due out in July of 2012.
It’s being directed by Marc Webb off a screenplay sribed up by the team of Alvin Sargent, Steve Kloves & James Vanderbilt.
Webb’s resume includes (500) Days of Summer and some other stuff that apparently didn’t make it on too many folks radar. Sargent’s writing resume includes… huh… imagine that… Spider-Man 2 & Spider-Man 3. Kloves’ experience includes the eight Harry Potter movies. Vanderbilt: The Losers, Zodiac, & The Rundown. (OK, guilty pleasure movie of mine… The Rundown!)
Primary cast includes Andrew Garfield and Emma Stone.
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