satellite radio

Are you kidding me?  I’ve just been hit by ads from DISH for their Hopper product and they seem rather insulting.

DISH TV's ad Skipping Technology - The Hopper

You see, ads are geared towards connecting with the potential customer by tapping into the psychology of the consumer.  That’s why you often see friends, family & loved ones and old memories touted as part of the theme of many ads.  It’s about the memories and staying in touch.  It connects with the listener (Or viewer if it’s TV) on deeper emotional levels, thus, helping to create a potential memory or recall of the product later on when you’re shopping for like products.

And knowing that, that’s why I feel like the DISH satellite radio ads I’ve been hearing are crazy insulting!

They have this one ad I’ve heard a hundred times on SiriusXM where this guy who starts out and he needs help remembering the word commercials.  He then needs to be reminded what this “thing you put in your mouth with meat in the middle” is, oh yea, a hot dog.

Seriously?

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