The NASCAR team of Stewart-Haas Racing has nabbed themselves a sponsor for the No. 39 car of Ryan Newman for 2012, in the form of Quicken Loans.
The new sponsor will decorate the hood of Ryan Newman‘s car for nine races from the 2012 season.
Their other primary sponsor for the No. 39 car will be the U.S. Army, where they’ll be all that they can be for twelve races in the 2012 season.
Their is an association between the two sponsors, as Quicken Loans is one of the top lenders to veterans and military personnel.
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Yes, what I said is what it is: Budweiser will be sponsoring Kevin Harvick at RCR starting in 2011. How sweet is that?
With Kasey Kahne headed to Red Bull Racing in 2011 and then Hendrick Motorsports in 2012, Budweiser had an open slate to pick from for who might want their colors / brand on their car. They apparently weren’t going to stay with Kasey’s old house, Richard Petty Motorsports. (RPM. PS: Has it ever bothered you that RPM is just that in name since the advertising agency took them over a few years back?)
We already found out that Hendrick can’t or wont have Budweiser under that “Inn’s” roof. Proof positive was when they didn’t follow one of the best match-ups in NASCAR with Dale Earnhardt Jr. to Hendrick Motorsports.
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Did you know that Wal-Mart has been in discussions with NASCAR about possibly sponsoring a team and getting a direct license to merchandise some NASCAR products? That’s what Fox News is reporting and it’s an interesting premise, that’s for sure, and to be honest, it could be a win-win for many invovled.
As far as sponsoring a team itself, they are of course, looking at Hendricks. Hendricks drivers account for 75% of sales of all licensed NASCAR product. (Wow, that’s a chunk!) But that’s not a given at the moment, but I’m sure we can understand focusing on that team. The exact nature of their car logo sponsorship has to be determined, though it’s thought that their agreement will by multi-driver based rather than settling on a single car. This could also alleviate some costs for the other drivers primary sponsors.
It’s also been noted that NASCAR is looking for someone to take over the licensed apparel aspect of the sport’s merchandise from Motorsports Authentics. The distribution of NASCAR apparel , if taken over by Wal-Mart, would obviously mean more NASCAR goodies and possibly whole sections in Wal-Mart.
In case you had not noticed, other orgs are doing package sponsor deals with different sports. It’s just not paying off like it could to be the name sponsor and hope that fans will stumble out the door and right into that sponsor’s store front. So they’ve been snagging merchandise exclusives to boot. Makes perfect sense to me.
The world of NASCAR Sponsors is about to get rocked Wednesday morning with what is expected to be some interesting press conferences! Daily Scene and Twitter have been rocking with bits and pieces and I’ve pulled some of it together for a bit. In fact, into some NASCAR Bits & Pieces on Brusimm. See, does the name make sense now”?
Bob Pockrass at SceneDaily is bringing some exciting sponsor news for Penske Racing, and not so exciting news for RCR.
The Bad News (For RCR):
It looks like Shell/Pennzoil is leaving RCR’s No. 29 car. This is going to make this year a very complicated year for Richard Childress Racing, being has how Kevin Harvick’s contract is also up at the end of the year and RCR’s contract with CAT is up at the end of 2010 also.
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Here’s a bit of business sadness for a NASCAR Truck Series sponsor: While laying off almost half of their staff to stay afloat, Graceway Pharmaceuticals LLC is beholden to their contract with Billy Ballew Motorsports.
It’s a mixed and sad message here. Non-fans of NASCAR will obviously take issue with the situation as Aric Almirola drives his Graceway sponsored truck.
All the while, the exec VP of Graceway said they’d never enter into the sponsorship contract if they knew what was coming down the pipe.
[Yahoo Sports]
Do you remember when we were peppered with all the television commercials and sponsor spots that would tell us to go to ASK.com to find this out, find that out, etc., etc.?
It didn’t work for me. I’ve been mired deep into Google and Google does the job well enough for what I want.
I’m guessing that maybe the estimated $15 million that ASK dropped on their NASCAR foray also didn’t really sink in well with the company. Or at least the company’s new CEO, Doug Leeds.
Leeds said they had a great year last year (2009) but they’ve undergone a marketing strategy change. He said they’re working on the website and marketing will come back online in the back half of 2010. Of note, he did not specifically say that they’ll be back in NASCAR marketing, but I just might be looking too deeply at the phrase. You’ll have to pardon me… dissecting marketing is a hobby for me.
Yet there are some noted impacts.
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Tapping Strange is getting more and more costly for Tiger Woods. AT&T has dropped Tiger Woods and will no longer sponsor him.
They haven’t specifically indicated why, though the obvious is, well, obvious.
Some sponsor agreements do include character / image clauses and my uneducated guess (IE: Don’t know the details of his contract with AT&T) on this one would be that they might be ready to quote that clause!
source: TV Guide.
Team owner Tony Stewart (L), Ruiz Foods President & CEO Bryce Ruiz (C), and Ryan Newman (R), announce Tornados as a new sponsor for the #39
Stewart-Haas Racing came out of the gate in their inaugural year completely on fire, blowing away most everyone’s expectations of 1st-year team struggles.
In other words, Tony Stewart did his homework and set his team up properly.
Stewart-Haas Racing (SHR) walked away from 2009 with
- 5 five wins,
- 2 poles and
- Both cars in the Chase for the Championship.
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