UPS has been a mainstay sponsor of NASCAR for quite some time. But as with anything these days, change is inevitable. Especially in this economic era.
So it’s with no surprise that it’s being reported that UPS will be cutting back on their primary sponsorship of the Roush Fenway Racing No. 6 car that’s driven by David Ragan.
In 2012, UPS will be stepping away from it’s full-time sponsorship and ride the hood for only four to eight races. UPS is also looking to move its sponsor dollars to the No. 99 Ford driven by Carl Edwards.
-
With the UPS stepping back in NASCAR, there is other news regarding UPS and their marketing dollars.
UPS has signed a multi-year agreement with the Pac-12 and IMG College, which is linked to 68 other IMG-repped universities nationwide.
-
[click to continue reading…]
I think Michael Bay needs to take note when a studio puts money into a NASCAR sponsorship that lasts more than one race! (And I don’t mean that in a bad way.) At least that’s the case with the new Cowboys & Aliens sponsorship taking place on the JD Motorsports NASCAR Series car driven by Mike Wallace! This is a first! Check out the article below and see why some call me your “go-to guy” on matters of movie marketing, product placement and NASCAR!
-
JD Motorsports has partnered up with the movie Cowboys & Aliens, starring Daniel Craig and directed by Jon Favreau (Iron Man). The movie is due in movie theaters on July 29th. What’s unique about this sponsorship compared to the dozens of other movie, TV and product sponsorships we’ve seen in NASCAR previously is this is a NASCAR first for the fact that the sponsor will be on the hood of the car for more than one race, in fact, the car will carry the sponsor for ten races. May 28th will be the first event, at Charlotte Motor Speedway.
What’s more, fans will have the opportunity to have their submitted photos grace the car’s paint scheme in one of those totally awesome mosaics they do with itty bitty little images that make up one bigger image. After fans submit their photos, the mosaic scheme will show up at the July 1st race at Daytona. (I’ve had my name on several paint schemes that incorporated fan names and paint schemes. It’s fun to find where they put you on the paint scheme!)
If you want to participate, go check out the film’s official Facebook page (www.facebook.com/cowboysandaliens) or website (www.cowboysandaliensmovie.com) or enter via your mobile devices by texting “RACE” to 90210. Or if you’re at the races where the car will be, you can use your smart phones to scan a QR code that will be visible on the hauler, car and hero cards at the races.
(Yes, attendees can hang around the cars, garages, track and pit stalls during non-race & practice hours.)
[click to continue reading…]
