the fighter

Over time, any of my regular readers know how I can go on and on about advertising and product placement within movies and TV.  Remember, product placement is anything that shows up in a a movie or TV show in a recognizable fashion.  If you can see a product label in a show/movie, that was a paid-for spot.  Nothing shows up for free.  Plus these placements help pay the bills for the studios.

My friend, Diane L., with her Encino-based company, injected Reese’s Pieces into E.T. the Extra-Terrestrial.  While she owned her company I saw even the tiniest of products that made it onto the silver and small screens.  It was amazing to see the behind-the-scenes of the industry.

Face it, advertising, no matter what the format, is the inevitable reality of entertainment.  I don’t know about you but for me, the most classic placements include Coke, Pepsi, car brands and that pesky back-lit Apple logo!

But then there’s the Brandcameo Product Placement Awards.  Here’s a sic approach to celebrating the placement of company labels within movies.

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