Starting today (February 2nd, 2012), Lionsgate is engaging The Hunger Games fans in yet another fashion to catch your attention, adding to the wonderful viral campaign they’ve had going so far.
Lionsgate has 50 different websites (IE, 50 days until it opens in theaters) giving away tickets to see The Hunger Games, for free. That’s because today, there are only 50 days to go until the movie hits your local movie theater!
All you have to do is hit up Twitter and search for #HungerGames50 and find the websites that are participating in the free ticket give-away to the World Premiere of The Hunger Games.
Lionsgate also announced that they will have an exclusive, one week engagement with IMAX screenings, starting on its theatrical release date of March 23, 2012.
Ah, with The Hunger Games quickly approaching our own movie theaters, on March 23, 2012, the viral campaign is marching forward. And it’s pretty entertaining actually.
Since I’m a “citizen of Panem,” via the virtue of signing up for The Hunger Games Facebook page (Or one of the pages associated with the movie), I get intermittent updates. In this case, I received an email for the ‘Capitol Couture’ newsletter from Seneca Crane, the Head Gamemaker for the 74th Hunger Games.
(Seneca Crane is played by Wes Bentley)
In this newsletter, is a leader image with a link off to the “newsletter” and one fictional newsletter ad in the content urging citizens to get ready to buy their tickets!
The newsletter is based on learning about the fashion, trends and lifestyle of Capitol within the fictional world of The Hunger Games that was created by Suzanne Collins. (It must be neat for her to see so much stuff being made for and about her creation.)
In a predicted outcome that doesn’t surprise me, Super 8 is being estimated for pulling in $37M in movie theaters this weekend, its opening domestic weekend. Adding its overseas numbers, it’s looking at a $44 million weekend. I’m not surprised at these numbers. We’ve seen a huge viral campaign that J.J. Abrams is famous for, that started with a single camera lens image that then became embedded with clue images. A viral campaign that engaged many fans into discovering subtle origins information.
We’ve seen many new Super 8 videos pile in on the internet to help engage more viewers with more origins or background material. I’ve been hiding from these “unlocked” videos, but now I can go check them out.
We also can’t discredit how the movie looked from the movie trailers and clips… obviously there’s something in the train that wrecks. Obviously there’s a reason that the truck did what it did. And that there was a familiar feeling with the core set of characters being kids dealing with an adult scenario. We’ve been teased and we are curious.
I have had this Piranha 3D Oscar nominations thing in my inbox for almost 2 days now… and I finally watched it and I think it’s somewhat funny. Piranha 3D is coming out this Friday, August 20th. It’s so gory that the preview clip they brought to Comic Con got it kicked out of the event. Comic Con has rules about their content so everyone can enjoy. Then the gang behind Piranha 3D changed up all their advertising, and stamped their campaign “Too Hot for Comic Con.”
The viral campaign behind the movie has been a rather impressive effort, I have to give it that, despite the uphill battle they have with this kind of genre film.
So without further adieu, lets’ get on with the “sales pitch” for why Piranha 3D should be nominated for many OSCAR categories, including some categories the Academy hasn’t thought up yet. (Warning: There IS foul language contained within. Keep thy speakers at a low level! I mean, come on, what did you expect!?)
And check out some extra bonus sound byte clips from Jerry O’Connell and Jessica Szohr that I picked up for you guys! Jerry explains the movie, and Jessica tells us why she took the part! And yes, I scraped the bottom 2 vids … FROM MY OWN YouTube Channel! (Secret message to a bud of mine. LOL.)
Marketing for the Iron Man 2 movie opening on May 7th is building a head of steam and more images and other advertising venues are taking advantage of the momentum that the movie is and has built. In fact, it’s a $100 million process going on out there for companies to try and get associated with the movie.
Those on board the marketing momentum of Robert Downer Jr. starring movie includes Audi, Burger King (April 26th), 7-Eleven, Land O’Frost, Dr. Pepper, LG Electronics (April 25th), Hershey’s, Oracle, Royal Purple (April & May) & Symantec. *(Date promotions start)
The viral campaign for the Iron Man 2 movie is about commence gang.
The first pieces are starting to show up.
Check out the SuperheroHype link for a bogus newspaper clipping of an article about Tony Stark coming out as Iron Man.
It’s a clue to something. By itself it isn’t doing anything for me, but as the campaign kicks it in gear, this and all the pieces will add up… won’t they? Of course they will.
