Did you know that data centers used by providers like Google/YouTube & Facebook account for almost 2% of all power consumed by the U.S.? Or roughly $4.5 billion worth of electricity.
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When I go to work, I actually work. On and off during my breaks I might check out a news link or two. I even check out a YouTube video or two. But I lay low with my web usage and if there’s something that might take up some time, I bookmark it and check it out when I get home.
Home… keyword there.
CNN had an interesting report that talked about how Proctor & Gamble had to shut down specific access to parts of the internet because too many of their folk were hitting up streaming content sites.
They have 129k employees and apparently, despite being lenient with their company internet access, had to clamp down on certain activities to keep the company online.
It seems their folk were watching around 50,000 YouTube vids… a day! And streaming about 4,000 hours of Pandora.
I found it amazing that so many folk got that comfortable, but to some degree, I almost get it.
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-YouTube is finally letting brands use apps to customize their specific channels. What this means is that the simplicity of using YouTube is about to become less so than normal.
Which means that now brands can populate their YouTube feeds with storefronts, surveys, banners, photo galleries and what ever else they can muster up to clutter up the front page of their channel.
Which means for me that the moment I have to slow down to figure out a simple process for a channel, I’m usually gone. I want my experience to be pretty upfront and simple to the eye and brain. What I don’t want are so many menus and submenus and popups and ads on pictures that detract from my experience.
But I presume that will be changing. Now how many brands actually take up this process has yet to be seen, but I’m sure some will go overboard!
As it is, YouTube sucks down the environment with 4 billion views a day, and host millions upon millions of videos. So I fully expect it to get jazzed up pretty quickly as brands create their own identities.
I’ve tried to keep my YT channel pretty simple, but as I am finding out, even hosting videos yourself isn’t as clear cut as it all seems.
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