I came across a piece over on io9 that’s mocking the YouTube video promo of ABC Family‘s premiere movie event of Batman Begins, from the man himself, Christopher Nolan. (Good disclaimer: On IMDb, the movie has a user rating of 8/10 after 539k votes.)
I usually veer away from noise making posts, but this bit is too over-the-top funny for me and I just had to slap something up.
I don’t know who in the ABC Family marketing department put this together, but some, (the rare and very few) who aren’t aware of who Batman is, will be in for a rude awakening if they tune into this “happy” movie.
The trailer pretty much hints at how Batman fights for family, and he also lives for love. And there are a lot of quick clips show mostly cheery, smiling faces.
They left this guy out of the promo!!! Well, it’s a face only a mother could love!
Obviously there are no clips of the bad guys, who are screaming for their lives because they’ve been terrorized by this freak flying around in a dark, military spec-based battle-suit, and snatching them out of the dark! Or of people getting gassed by hallucinogenic substances. Or the burning down of people’s homes or… well, you get the point!
If you visit this site enough, you know I look at things and dissect the marketing angles on some material. (IE: You might remember me dissecting NBC’s Revolution marketing.)
This is classic.
Here’s the love of his life freaking out and hallucinating!
Either the marketing team has lived in a cave, never read comics or watched movies… or they are taking a running start and making a huge leap of marketing faith in line with the image of the network, being that it’s ABC Family.
But gang, kids, parents, be advised that there is a little bit of violence, some gun play and a lot of pants-crapping by the bad guys.
I first saw this at another site, but as I dug around, I saw it played out on io9 first, the day before.
I wonder how long it might be they figure it out and change their marketing and/or have this vid pulled from YouTube… (seriously, creepy, all the smiles they show.) WAIT, this reminds me of the marketing for the 2011 movie Drive with Ryan Gosling. All the promos showed car chases and fast driving. And all the car chases and fast driving from the movie was in the promo. (It was a fantastic story, but not the one marketed.)
Here we go, the Disney take on Batman Begins: